Rural Electricity Market Has Huge Potential And Rapid Development Is Facing Challenges.

Rural areas in China

Is developing rapidly, in 2015, a number of e-commerce platform's rural business grew rapidly.

At the grass-roots level, the reporter learned that the characteristics of the low price of online shopping are attracting the enthusiastic participation of the farmers. As e-commerce enters the countryside, some agricultural products not only increase the added value, but also enter the city through the e-commerce platform, and have multiplied the income of rural residents.

After 70, Chen Xin is the director of the women's Federation of Guangming Village in Suqian, Jiangsu.

Electricity supplier promoters.

Every day, she broadcasts the promotional information of Jingdong mall in the village.

Chen Xin said: "the electricity supplier is much cheaper than the village store. When the" double eleven "sales promotion, a bottle of 48 yuan shampoo is only sold for 28 yuan, the villagers do not know how to order, I will help them buy.

The electricity supplier is becoming a new way of shopping for farmers. In 2015, the amount of online shopping in the village exceeded 400 thousand yuan.

In the whole country, the offline promoters like Chen Xin only reached 120 thousand people in the Jingdong.

This way has become a special strategy for electric business to develop the rural market.

Chen Xin told reporters that many villagers are unfamiliar with computers and distrust online shopping, while offline outlets can guide them to "electric shock".

In a short time, 60% of the people in the village have been used to shopping online.

Guangming Village is a microcosm of the vigorous development of rural electricity providers.

Ma Junsheng, director of the State Post Office, said in an interview with reporters that he saw many such new formats in the countryside. For example, when farmers began buying online, they did not have the confidence to buy them. Some young people who came back from work invented the new format of agent online shopping. A few pieces of money could buy dozens of items that cost less than tens or hundreds of dollars, and farmers were also very happy.

Now the speed of express delivery and electricity supplier going to the countryside has surpassed that of the city.

In 2015, the general office of the State Council issued the guiding opinions on accelerating the development of e-commerce in rural areas in 11 2015. It proposed that we should give full play to the existing market resources and the role of the third party platform, cultivate diversified rural e-commerce market players, and encourage all kinds of social resources such as e-commerce, logistics, commerce, finance, supply and marketing, post, express and so on to strengthen cooperation, build a rural shopping network platform, realize the docking and integration of advantageous resources, and participate in the development of rural e-commerce.

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Liu Qiangdong, founder of Jingdong group, believes that the development of e-commerce in rural areas is becoming a highlight of China's economy.

On the one hand, the electricity supplier has facilitated farmers' shopping, reduced the threshold of farmers' entrepreneurship, and more importantly, the electricity supplier has also opened up the circulation channels for agricultural products.

In Suqian, Chen Zhonggui, a 66 year old resident of Ding Zui Town, has grown 8 acres of day lily, which has been greatly increased through the sale of electricity suppliers.

The two sons who went out for work once returned to their hometown, and the whole family grew vegetables together.

"Before a few cents a jin can now sell to three yuan a Jin, an acre vegetable land annual income more than 10 thousand yuan, is 4 times the previous."

He said.

Many household electrical appliances sniffed business opportunities in rural areas. In 2015, Jingdong mall launched the strategy of rural electric business.

Alibaba also released the "thousand villages and thousands of counties" plan in 2014, invested 10 billion yuan in 3 to 5 years, and established 1000 county-level service centers and 100 thousand rural service stations.

Rural electric business in China

The potential is enormous, but the development of rural electricity providers is not a smooth road and faces many challenges.

Such as the homogenization of agricultural products, the difficulty of quality standard certification, and so on. At the same time, the standards of sorting, packaging, distribution, acceptance and so on in the circulation link need to be improved. At the same time, in less developed areas, due to the imperfect infrastructure such as roads and freight centers, the logistics cost is high.