Sports Brand Sucking Gold Has A Clever Trick: Star Appeal Is Very Powerful.

In recent years, with the movement Trend The rise of models will not only be worn by big models. Gym shoes Even with many high fashion clothing brands, many fashion brands have joined the sports field to launch different product lines or brand names. Puma and Adidas, which are originally sports brands, are promoting the sale with the star cooperation design as the new development direction. How many sales stars can create for sports brands may be much more unexpected than we expected.

Sports brands seek star cooperation

Looking back in recent years Sports brand The series of cooperation with stars is no less than that of fast fashion brands and famous designers. Recently, the new series of American pop singer Rihanna designed for Puma has also been exposed. Although there is still a long time to go from the new series of listing, there are already few netizens who express their great anticipation of this new series. Rihanna has also posted a link to auction on its Twitter account recently. The product is the two front row ticket for the first fashion show of Puma in February 12th next year, plus the invitation letter from the backstage and the show party. In addition, buyers can get all the single products of the brand new 2016 autumn winter series designed by Rihanna for Puma.

Another sports brand Adidas, who has always been very keen on working with stars, is certainly not idle. Yeezy Boost, designed by Adidas and hip-hop singer Kanye West, has achieved great success with its good appearance design. Now each model has been sold as a high price product. For example, the official sale of Yeezy 750 Boost in the 2015 all star weekend is officially priced at $350, but it has been fired to thousands of dollars, and money is not necessarily bought. While Kanye West recently took advantage of the chase, it continued to release the latest football shoes Yeezy Ace..

In addition, Adidas Originals also found singer and fashion IT Girl dual identity Rita Ora to design the 2015 autumn winter joint series, launching the two series of Space Shifter interstellar shuttle and Mystic Moon mysterious moon, which seems to be full of personality.

Why cooperate with entertainment stars?

It is said that when Puma tied Rihanna to the sky, the brand's activity on the social platform also began to increase. Rihanna's preheated shoes on social networks have already earned enough topics. Rihanna, the first shoe designer, also invited her music producer boyfriend Travis Scott to make commercials so that she could see the sexy blockbuster she had taken for the entire autumn. Facts have proved that her ability to absorb gold is amazing, because the first design product Creeper shoes sold in September this year were sold out in three hours.

Maybe you will feel that the whole sale in three hours is already very strong, but there is still more. It is reported that Adidas has launched a series of Adidas Yeezy Boost 350 with Kanye West earlier, and it has been sold in only 12 minutes. Adidas CEO Herbert Hainer has also said that Adidas Originals has achieved a profit growth rate of 29% in the first quarter of this fiscal year, and most of its sales growth has been attributed to Pharrell Williams's Adidas Superstar joint series and Kanye West's Kanye 1. It can be seen that Adidas's great help in finding stars is still very helpful to its sales.

Sports brands seek entertainment stars and cooperate with them. Of course, the primary purpose is to sell their products better and increase their popularity. In addition, people in the industry say that cooperation with stars can also popularize a kind of manufacturing material for sneakers. For example, in the Boost material, this material is a material with excellent wear resistance, cushioning effect, package and heat dissipation. When Boost was first applied to Adidas sneakers, it sold only 1 million 500 thousand pairs in 2013. However, according to the Wall Street journal, Yeezy Boost is expected to record sales of 12 million pairs this year under the appeal of Kanye West.