Wuxi's Far East Department Stores Account For A Growing Proportion Of Retail Formats.

Wuxi Far East department store has been stationed in Wuxi in June 2010. It has been five years.

Since the beginning of August this year, far east department stores often have a large sale, and there are as many as 80 percent off floats everywhere.

When reporters visited today, they saw that -1F was almost full shops, and boutique supermarkets, Hua Qi bread and light restaurants were operating normally. However, even with the subway, there was only sporadic passenger flow.

6F large catering outlets are also open to customers, and customers are very few.

Half the area of the 1F-5F is empty. The brand counters in the business mainly focus on clearance.

In random interviews, the salesperson knows that "this shop will not be closed but the boss".

"The timing and location are not right". The two webmasters of salon, the department store of the United Business Forum, said in an interview: "Far East department stores are late, brand resources are limited", "consumer shopping has inertia and need to be precipitated". In addition, "location is too biased, coupled with the decline of Zhongshan Road commercial street and the rise of new business circles" makes Wuxi's Far East worse. From the perspective of the entire Wuxi market, "business increment is too much, and it virtually dilutes the passenger flow".

Compared with the Far East department store, the 46 thousand party area is very cramped, and its formats and categories are not rich enough.

The core customer group has also been adjusted from the "25-45 year old people who focus on quality of life" to younger "80, post-90s white collar and emerging families". At the same time, in order to avoid direct competition with friends in Wuxi, the project plans to introduce "fast fashion brand and Taiwan cutting-edge Designer brand", and the entire four floor will also be built into "sports, leisure, outdoor brand city City outlets".

However, located in the Far East department store, -1F, "the first real boutique supermarket in Wuxi" will be retained, and the "shoes" of the Wuxi department store in the Far East.

It will also be strengthened.

But the most fundamental thing is "

As one of the foreign department stores that first entered the Chinese mainland market, its own innovation capability is insufficient, and it is not enough to meet consumers' needs when faced with consumers and brands. "

The moderator said.

This is not the first store that far east department store closed in mainland China. In early March of last year, the Tianjin store of Far East department store was closed.

Far East Group has been working in the mainland market for many years, and the total number of stores is less than 10.

According to the plan, the upgraded red bean Wanhua flagship store will open in October 2016.

In the end, the red bean group will set up its high-end image in the industry and even consumers.