Bosideng Sells School Uniform To Boost Performance.

As the largest feather clothing brand in China

Bosideng is sparing no effort to expand the other businesses to share the pressure on the group's performance resulting from the weakness of the down jacket business.

A few days ago, Bosideng group announced that it will establish a school uniform market with SMART F&D company of Korea.

SMART F&D is mainly responsible for design and technical support, Bosideng is responsible for channel, marketing and management business.

SMART F&D is a leading clothing company in Korea and a leading brand in the field of school uniform customization. It has 229 franchises and more than 10 production plants in South Korea, and has received wide acclaim in the Korean market.

Data show that in 2014, the market share of SMART brand uniforms in Korea reached 23%, with sales of nearly 60 billion won.

In this regard, Bosideng said, the size of China's school uniform market is huge. In the coming years, with the increase of students' demand for personalized and timely uniforms, the size of the domestic school uniform market will further expand.

We hope to further enrich the product portfolio of Bosideng group through cooperation with the SMART F&D brand school uniform business and cultivate new growth points in the field of subdivision.

The hardship of the plate led directly to Boston's desire for non down jacket plates. In 2014, Bosideng signed an agreement with the third largest trading companies in Japan, Itochu group and CITIC Securities's capital stone capital, and subscribed 1 billion 303 million new shares of Bosideng with HK $1 billion 500 million.

After further strengthening of financial foundation and financing capability, chairman of Bosideng

The "three year plan" has been formulated to adjust the proportion of down and non feather plate business from 8:2 to 5:5, and has begun to set foot in children's wear and outdoor business.

But in the industry view, Bosideng should not focus on the "blindly follow the trend" of the four seasons and retail pformation, but should continue to make their down plates bigger and better.

Yesterday, Cheng Weixiong, vice president of Bosideng, said that the newly expanded school uniform business is similar to group buying business. According to Bosteng's old enterprise connections, it should be able to get out of a path, but the proportion of the business in the overall business of the group is difficult to estimate at present. The future performance should depend on the development of the number of customers.

Bosideng group, which started with Down garments and brand, has been expanding its non seasonal apparel business since last year and has tried to go overseas.

According to the mid-term earnings report recently released by Bosideng, as of September 30, 2015, the company's profit plunged by 48.3%, which is the second profit slump warning that has been issued so far after the profit slump of 33% in March 2014.

The industry believes that the cause of a sharp decline in revenues and profits is not only related to the environment, but also from its own.

In 2014, Bosideng focused on inventory clearance, fewer new products, narrowed profit margins, and down jacket business.