Sichuan'S Clothing Industry Is In A Dilemma And Wants To Break Through With "Internet +".

"The clothing business is bad to do!" Hong Zhaoshe, chairman of Qipai group, has spoken the voice of the fashion enterprises. Sichuan clothing (apparel) Industry Association 2015 annual conference and industry work conference was held in Chengdu, from nearly 100 garment enterprises in Sichuan province. Yang Shuqiong, executive vice president and Secretary General of the association, said at the meeting that Sichuan garment enterprises should promote the spanformation and upgrading of the industry through promoting the level of technological innovation, accelerating the cultivation of brand names, improving the industrial chain system, upgrading product grades, adjusting product mix, innovating sales mode, promoting the development of e-commerce and introducing professional talents, so as to jointly promote the steady and healthy development of Sichuan's clothing industry.

Statistics show that during the "12th Five-Year" period, the number of Enterprises above Designated Size in Sichuan province (the main business income of 20 million yuan and above) increased from 90 in 2011 to 130 in 2014, and the output of clothing increased from 119 million in 2011 to 186 million in 2014, with an average annual growth of 15.85%. The main business income increased from 13 billion 998 million yuan in 2011 to 20 billion 63 million yuan in 2014, with an average annual increase of 12.75%. The total profit increased from 1 billion 112 million yuan to 1 billion 198 million yuan, with an average annual growth rate.

　　 Yang Shu Qiong It is suggested that during the "13th Five-Year" period, the clothing enterprises in Sichuan should take the direction of intelligent manufacturing and quality brand promotion as the main direction, take the intelligent production process as the key area, vigorously carry out manual turning machines, single unit turn units, mechanically turn automatically and automatically turn to intelligence, strive to improve the automation level of garment production equipment, continuously strengthen the integrated application of management systems, comprehensively accelerate the deep integration and comprehensive application of the industrialization and informatization of garment industry, actively promote the spanformation of garment manufacturing to service, promote the overall upgrading of garment manufacturing level, and create new competitive advantages in garment manufacturing. At the same time, we should speed up the cultivation of brand system, improve the industrial chain, upgrade product grades, adjust product structure, innovate sales mode, and push forward. Electronic Commerce Development.

In 1-9 months of this year, enterprises above Designated Size in Sichuan completed. Clothing output 133 million, the growth rate dropped by 7.85 percentage points year-on-year; the main revenue was 14 billion 650 million yuan, an increase of 5.97% over the same period last year; the profit was 783 million yuan, down 9.06% compared to the same period last year; the main business cost was 12 billion 660 million yuan, up 8.53 percentage points over the same period last year.

The enterprises in Sichuan are adjusting in the same way as the whole industry, "Yang Shuqiong said." however, the enterprises with high technology and product quality have been increasing orders this year. The annual production and sales revenue of some enterprises are increasing at 30%-50%. In addition, the professional clothing enterprises have obvious advantages in the group buying market. This year's production tasks are quite full. Most enterprises keep growing at 15%-20%. The advanced customization has already started. Currently, Shanghai, Hongkong, Beijing, Zhejiang, Shandong and other advanced custom enterprises and designer studios have settled in Chengdu. The outdoor products are developing rapidly, and the men's clothing brands are in deep adjustment, and there is still a period of adjustment. There is a deep adjustment in the sand washing and finishing enterprises for jeans and casual clothing technology. "