Do You Know The Most Popular Sneakers On Instagram?

KickPosters, this is a website selling tidal current derivatives. For example, the YEEZY pattern Shell we introduced before was sold by them, as well as the year.

The hand painted poster and the signature T-shirts of several websites are very simple, but the fans should want to collect them.

In the end, they made a statistical report at the end of the year. They wanted to know which sports brand was the most popular on Instagram this year.

The result is a bit unexpected.

For example, the total number of Nike points is only 30 million, but the number of fans of its brand accounts is the highest. There are 32 million 400 thousand fans. The latest post single point number can reach about 300 thousand. AdidasOriginals has got 80 million points this year, and 9 million 200 thousand of its brand fans.

However, it is not surprising that this number can be obtained because of the higher frequency of publication.

The second is Vans, which is not a very frequent number of brands, but it has gained 40 million points this year. The number of account fans is only 4 million 100 thousand. The single post may reach 6 to 90 thousand points, which is quite good relative to the base of fans.

Ranked fourth and fifth are

and

The difference is not significant, about 20 million points.

It is not surprising that Adidas Originals can achieve higher results. This year is the year of YEEZY.

Just GQ released the report that Kanye West is the most dressed person in the year, and also the fashion keyword of the year.

His appeal on tide shoes and tide cards is extraordinary. He has brought a lot of exposure to ADI.

Vans, which we rarely mentioned, should be the most popular product of this year's cooperation with Murakami Takashi (Takashi Murakami).

Vans is better at cross border cooperation. The simple shoes have naturally given some artists space to play. The cooperation with the Russian designer brand Gosha Rubchinskiy has also been well received.

There is also an average number of praise points, that is, the total number of fans is divided by the number of fans, so as to give a comparison of brand loyalty.

The number of fans is constantly changing, but from the results, the report should be directly divided without adding a variable addition, which would be inaccurate.

Besides, brand loyalty should not be based on the average value, plus the difference in the frequency of publication. We reserve our opinion in this simple algorithm.