High Storage Problems Plaguing Garment Industry Internet + Promoting Industrial Pformation And Upgrading

Manufacturing industry is an important livelihood industry. It is an integration of modern technology and fashion culture.

In the face of the current multiple challenges, whether the production enterprises or the circulation enterprises, China's garment manufacturing industry is generally facing the problems of rising costs, intensified market competition and shortage of funds.

During the "12th Five-Year" period, the garment manufacturing industry experienced a complex and difficult period.

In the early 5 years, under the momentum of rapid growth during the "11th Five-Year" period, the whole industry still maintained a high speed development, but from 2012, the domestic market consumption growth was weak, many clothing brands experienced the cold winter, the high storage caused the store tide, and the sales performance fell sharply.

"Even if our garment enterprises do not manufacture or produce in the next 15 years, the existing inventory will be sufficient to meet the needs of the whole nation."

Yang Dayun, a strategic expert in the domestic garment industry, believes that the overcapacity of China's garment industry is the inevitable result of extensive and barbaric growth. When market demand changes qualitatively, enterprises will find growth points in the survival of the fittest, which is a challenge and an opportunity for garment enterprises.

Excess capacity corresponds to high inventories, weak innovation capability leads to homogenization operation, and the profit structure of single point single product business has changed. In the future, with the further development of flat channel, the profit margins will be smaller and smaller. These problems require the garment industry to achieve a real and high quality pformation and upgrading.

Developing new power, expanding new space, upgrading the level of scientific and technological innovation and building a new industrial system are urgent problems for the garment manufacturing industry.

Mr. Tian, a senior clothing critic, interviewed that he believed that the traditional mode of large-scale industrial production was suddenly faced with the reform of the individualized consumption market, and there was no way to adapt to it, which would inevitably result in a backlog of inventory. Many brands also had to bear the heavy pressure of capital chain breaking in this process.

Everyone is seeking new development direction. Some brands turn to customized production and decide production by market.

For example, under the premise of not completely abandoning mass production, the underwear brand "urban beauty" accurately positioned the two or three line cities, evading the backlog risk that the high-end market might generate, attracting consumers with good price performance, and gained a good living space.

The relationship between consumers and manufacturers is being reconstructed. Garment manufacturers should grasp the characteristics of new clothing consumption and make corresponding adjustments and changes.

The new trend of guiding consumption is a shortcut to seize the market. To meet the diversified needs of consumption, individualization and fashion become the mainstream, which is conducive to accelerating the upgrading of consumption structure.

The central authorities put forward that while moderately expanding the aggregate demand, we should focus on strengthening the structural reform of the supply side.

The unilateral mode of demand side in the past has resulted in overcapacity, high cost, low efficiency of production factors and so on. Now, we should change our thinking direction, try to find ways to improve efficiency, tap potential and create more effective demand from the supply side.

Mr. Wu, a financial analyst at Qilu Securities, told reporters that with the realization of the doubling goal of urban and rural residents in 2010, China's clothing consumption expenditure has at least 750 billion yuan of incremental space.

At the same time, the increase of urbanization rate and the narrowing of the gap between urban and rural areas will also lead to the expansion of domestic textile consumption demand.

A large number of migrant workers and other permanent residents will migrate to settle down in cities and towns. This part of the population will drive more than 100 billion clothes consumption increment. Along the way, the development of the western market will also provide adequate space for China's garment manufacturing industry.

Xu Jingnan, chairman of Peak Sport Products Co Limited, Xu Jingnan, told reporters in an interview with our correspondent: "now we are going to the world, where to find a breakthrough?

The countries along the belt and road are very friendly countries and have frequent economic and trade exchanges.

At the same time, "one belt and one road" is just close to our history and culture. Therefore, "one belt and one road" is a good opportunity for us to expand the international market and achieve win-win results. It is also a very good carrier.

As the leading brand of the sports apparel industry, it is also accelerating the internationalization of industrial layout, and trademark registration in the countries along the belt and road ahead of time. It originated from quality and technological innovation, and the development of overseas markets has also been protected and valued by local government agencies.

In addition, PEAK's cooperation with Iran, Palestine, Lebanon and other national sports teams and international competitions has greatly enhanced PEAK's international influence. In the 2014 World Cup Basketball Tournament, Chinese elements and PEAK elements are everywhere, which has laid a good foundation for China's sports brand to go out.

The "13th Five-Year plan" proposal emphasizes the development of manufacturing industry, and the "manufacturing power" has risen to the national strategy. The implementation of "made in China 2025" is the main proposition for the construction of the new industrial system. Therefore, the "13th Five-Year" period was called the decisive stage of China's pformation from a textile nation to a textile power.

Clothing is an important symbol of the textile industry and a key point of pformation of industrial upgrading.

In the process of China's pformation from a big textile country to a strong textile country, the garment manufacturing industry can take the opportunity to rebuild its value, and then burst out a brand new life in the new environment.

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Internet + promote industrial pformation and upgrading

From the changes of industrial environment in recent years and the exploration of the industry itself, we must speed up the process of informationization, industrialization and service in manufacturing the garment industry in China.

The information technology revolution is in the ascendant. The garment industry should constantly accelerate the intelligent pformation of the production process, make flexible production and achieve rapid response.

That is to say, the garment industry must accelerate the informatization process of the whole industry chain.

Jia Peng, deputy general manager of Han Du garment house, an electric business enterprise, told the reporter that the rapid development of the Korean clothing house in recent years can be said to be closely related to Internet information. Active use of big data, whether it is clothing sales curve or customer evaluation, can be collected and analyzed for the first time, and the product development and sales can be quickly guided. The entire supply chain is well documented, producing only the styles that consumers like, creating a fast response, flexible and efficient flexible supply chain storage mode, making reasonable prediction and effective planning for product sales, so as to be able to firmly control the market trend and achieve higher sales target while avoiding the backlog of inventory. Clothing

Zhang Jie, chairman of China Hi-Tech Group Corporation, briefed reporters on this website that Heng Tian group closely integrated the Internet technology with traditional textile machinery manufacturing, and made use of new fiber materials to create products for industrial experiments, so as to realize digitalization, continuity and automation.

"We combine traditional textile industry, especially labor-intensive industry with Internet technology, and launch the Chinese version 4 of the textile products, and build a standard 125 thousand ton standard digital workshop in Yinchuan. The same scale factory originally needs at least ten thousand workers to operate. Now, it only requires hundreds of workers to operate computers to complete production and management and realize the concept of industrial 4," Zhang Jie said.

Traditional brands should also actively embrace the "Internet +" and integrate online and offline to break through from the predicament.

Clothing is the basic point of life and clothing. It is the fashion origin of good feeling. We need to enhance the basic ability of creative design, research and publish the trend and color system, and strengthen the building of creative and design talents, so as to enhance brand connotation, brand added value and soft power.

The extensive development mode of large-scale manufacturing, homogeneous production and strong push type distribution in garment industry has passed.

With the further development of information technology, it is expected that the customization, intelligent manufacturing and flexible production of garment industry will become normal in the future. Many garment enterprises have explored and tried in this area, and will promote the upgrading and upgrading of traditional industries.

Liu Xiang, director of Peak Sport Products Co Limited brand management center, interviewed: he said: at present, PEAK has established four major R & D centers in the world, synchronizing the international trend and high-tech means, accelerating the construction of information technology, producing no longer waiting for the market to consume, but integrating information data, doing the forward-looking market and forecasting the new trend of consumption.

Production is no longer passive, market target is clear, rational allocation of capacity, enterprises can be healthy development.

With the advancement of information technology, the contents originally belonging to manufacturing or industrial links are gradually separated from each other and form an independent industry, which is more specialized, large-scale and efficient. This is "industrial service and service industrialization".

Through personalized design and customized solutions, we will promote the advanced service formats and business models of service guided manufacturing, expand product functions, improve paction efficiency and meet deep needs.

The service-oriented clothing industry will promote the development of power innovation, industrial organization innovation, business model innovation.

We look forward to the differentiation within the garment industry or from the outside of the industry to form a new batch of specialized, service oriented enterprises or platform enterprises such as information, logistics, finance and culture, so as to adapt and guide the new trend of clothing consumption.

For the next 5 years, the pformation and upgrading of garment manufacturing industry will become a sprint stage. As the leading industry in China's market economy, the garment industry should seize this opportunity, overcome difficulties in development, strive to adapt to the new normal, enhance the level of innovation, and promote the continuous development of the brand and market.