Alibaba Set Up Business Division To Refresh 2016 New Direction Of Development.

It is understood recently that

The group has set up a new business department. Zhang Kuo, the responsible person, has communicated with the Department staff recently, announces four new focal points for the future development of the business department.

Zhang Kuo said that with the accelerated development of new retail formats, businesses need to fully embrace changes in traffic dividends to customer dividends, from pursuing business flow efficiency to improving customer experience and operational efficiency.

Focusing on the core goal of business empowerment, the business department will focus on the following four directions:

First, wireless upgrade to develop more mobile terminal business service tools.

"

In the past more than 10 years, the ecosystem of businessmen and service providers has been constructed. This ecosystem is open.

When 2013,

The industry began to enter the mobile era with great strides. Before many years of ecological accumulation, we returned to the "Liberation Front" all night.

Zhang Kuai bluntly, what all businesses can do is to synchronize all the PC games to the wireless terminal. Every day, we can see that the flow of mobile terminals is growing and trading is increasing.

"After two years of hard work, wireless terminal business has improved, enabling wireless terminal related business empowerment, launched wireless terminal shop, micro panning, details, business interaction and other products."

In terms of the whole ecosystem, Zhang Gao has a large proportion of income from the PC service.

"Our entire ecosystem has not kept up with the wireless trend. This is the first thing we need to do."

Wangwang, mobile phone Taobao, Tmall and several other front desk will work together with the service market to release more operating space for businesses.

At the same time, the service market, such as the operation platform, open platform, TEA and pagoda, need to be changed. The wireless service providers who undertake large-scale migration will prepare for wireless upgrading.

Second, data enabling businesses: from traffic dividends to customer dividends.

Zhang Kuo introduced that in 2015 double 11 due to the main venue thousands of thousands of face display mode, so that the venue users' jump rate dropped significantly, showing the personalized power based on big data.

In the future, in addition to data enabling platform, all parts of Ali ecosystem should also be able to empower businesses through data.

It is understood that more than 100 million users log in every day, and these users will be in contact with businesses in the "capillary" of the wireless traffic.

These "capillaries" include micro Amoy, shops, baby details, shopping cart, Wangwang and so on.

"Business and business departments need to think about how to make businesses understand their users and provide personalized services through data enabled methods at all the contact points of businesses and users."

Zhang Kuo said that brands are looking forward to working with Ali to better serve the common members through data connection.

Alibaba will become the most important platform for brands to pform digitally.

{page_break}

Third, online and offline connections to enhance the efficiency of all channel operations.

Zhang Kuo said that on the integration of online economy and traditional business, the group made a good accumulation in the past few years, and the business department will work together with all kinds of departments to do three things.

The first thing is commodity through, brand sales and centralized warehouse inventory is not a linear change. In the double 11 big promotion period, all stores are retail capillaries, should be integrated into the brand 11 double inventory center, so that users can enjoy faster service, offline stores can also sell the benefits of online traffic.

At present, clothing category products require the overall upgrading of the system and service providers of the business department.

The second thing is membership.

Zhang Kuo believes that the brand side and Ali cooperate, the brand side hopes to have communication channels with users, and can carry out better operation.

Before that, brands and consumers are far away from each other. Ali retail platform will give brands the ability to turn offline members into digital members, which is the core value of membership.

The third thing is service.

High priced customers and strong demand for services need to integrate offline services and online goods.

For example, home decoration, automobile, large household appliances, jewelry, glasses and other industries all have such demand.

Consumers want to see the full link price and service pparency of goods, and which links are not satisfied, they can make bad reviews.

Electronic vouchers, phased payments, shop managers and other real goods that are valuable to consumers will surely become a standard service in the future.

Ali wants to help offline brand upgrading, becoming the first place for brand digital upgrading.

Fourth, improve service ecology.

Zhang Kuo pointed out that in the past two years, the growth of wireless terminal consumers has exceeded the sum of PC end 12 years.

In the past three years, PC has access to 100 million of users, but the average daily number of users has been above 100 million.

The flow of dividends and the new experience of wireless terminals in the wireless era make consumers rush into the market.

This change means Ali needs to guide and help service providers to pform quickly and keep up with the wave of wireless technology.

"We can see that the whole service market is very similar to the competition of C2C, and many service providers are doing homogenization.

We need to think about how to establish strategic partnership with service providers, how to make service providers have standards and how to make them part of the business platform.

Zhang Kuo talked about the need to standardize and standardize the service market.

Previously, Ali launched pagoda, odd gate, electronic invoices and other products are also helping service providers to establish data standards, and will further deepen in the future.