A Strong Booster For China's Football Shoe Market

In March this year, the overall development of China's football development plan, the development of the football industry has been promoted to the height of the "national policy".

In 2015, when the football course entered the middle and primary schools and the football trend gradually began, the independence of the bingda footwear industry

The brand "magic speed" first met with you at the Jinjiang international footwear Expo.

"It takes time for new brands to enhance their popularity.

We reserve time for magic speed and win by quality.

Competition, do "commercialization" marketing activities to enhance brand reputation.

Li Donghe, deputy general manager of bingda shoes, regarded the development and precipitation of magic speed as a practice.

The constant stimulation of favorable policies seems to have booted the Chinese football shoe market.

Before these policies were released, there were only a few brands of domestic football shoes.

In just a year, a lot of new football shoe brands have emerged in the market. Some of the football shoe foundries who once focused on the foreign trade market have turned some of their attention to the domestic market, creating a new brand, and even Anta, who has repeatedly called the annual sales volume to exceed ten billion, has urged them to "kick them".

Li Donghe, the vice president of bingda shoe industry, is still very cautious. "The policy is there, but the speed of the market response? The lack of basic football facilities, and the knowledge of the consumers on football equipment..."

All these affect the development of the football shoe market. "

Li Donghe said frankly, in the domestic market, there is a widespread problem of inventory pressure. Magic speed as a brand new, from the beginning to avoid being tired of inventory.

As a OEM manufacturer, there is a lack of brand promotion and marketing personnel in the enterprise, and related matters are basically handled by outsourcing.

The product positioning of magic speed is the high-end market. To win the market competition, we can only win by product quality.

On the product, the R & D team has launched the first two series of outdoor football shoes and indoor football shoes, with a total of 10 styles, which can be applied to different site conditions.

The product code ranges from 30-45 yards, and children, teenagers and adults can find shoes that are suitable for them.

In terms of channels, magic speed chose to start from the northern provinces with strong football atmosphere and enter the local shoe wholesale market in many provinces such as Shandong, northeast three and so on, and find local agents in the locals.

Online channels have only opened Alibaba.

There is a calligraphy work in Li Donghe's office, which reads, "those who believe are sincere."

These six words are from Han Shu, and explain the inner connection between them through the mutual explanation of "sincerity" and "faith".

And integrity is the business philosophy he has always adhered to.

In order to make better products, Li Donghe did not hesitate to invest more in order to make better quality and more professional football shoes.

In terms of R & D design, the bingda shoe industry has a research and design team that has been working hand in hand for ten years.

They have been familiar with and familiar with each other since the founding of the bingda shoe industry.

From foreign trade to domestic sales, they have always been focused on R & D behind bingda, and they know the advantages of bingda and carry forward them.

In terms of production technology, bingda's soccer shoes have high quality materials, strong support, effective protection of feet, precise double decker lines, reinforced detail, durable and durable, wear resistant and anti slip sole, stronger stability and grip performance, and better control ability to meet the needs of fast pformation and mobility.

In terms of communication, both online and offline efforts are made.

In order to increase the brand reputation, the bingda shoe industry has sponsored several youth football teams in Jiangxi Province, and actively cooperate with the famous university football team to establish a professional image endorsement for the brand, which has made a good market reaction.

On the other hand, we use the Internet platform such as WeChat public platform and Alibaba to spread online.

As Li Donghe has repeatedly stressed, "the start of brand is only a beginning, and all subsequent efforts are only for the sake of brand promotion.

And in the next two years, I just want to make good football shoes, so that this brand can be known to the Chinese people.