It Is Still Difficult To Shake The Retailers' Difficulty In Cross-Border E-Commerce

With the rush of the sea rush and cross-border electricity providers, the momentum of the coming power can be said to be among the various spring tides since China's reform and opening up.

However, since it is "tide", it is difficult to escape from the nature of tide rising and falling.

A private equity fund executive warned: "do not see these cross-border electricity supplier companies are booming, many are burning money, and their lifeline is in the hands of venture capital and private equity fund chiefs.

As long as there is a round of funds that are not in place, there will be plenty of companies that will soon be flameout.

"The tide of cross-border electricity providers is largely the result of policy encouragement and preferential treatment.

But if the corresponding policy changes, will cross-border electricity suppliers stop suddenly? "An American retailer executive asked suspiciously.

Who is nude swimmer is hard to predict.

However, it can be asserted that when the tide of Hai Tao and the cross-border electricity supplier is receded, the naked swimmers on the beach will not be a minority.

The first reason for the rapid growth of cross-border electricity providers is that the rich Chinese consumers have higher requirements for the quality and design of products.

And over the years, they have gone out and are well informed.

Travel experience in the US, Europe and Japan has enabled them to enjoy world-class service standards and colorful merchandise choices.

Not only that, they were surprised to find that overseas purchases were cheap, especially when they were on sale.

The second reason is that Alibaba have done their homework quietly. In recent years, the ecological environment of cross-border electricity providers has been connected from home to abroad, so that consumers can sit at home in China, click the mouse to do overseas shopping, save worry and save money.

Whether it is payment or logistics, Alibaba set up a complete cross-border electricity supplier ecosystem, eliminating the worries of retailers, brands and consumers.

What is particularly noteworthy is that although Chinese consumers advocate brand names, they are particularly fond of discounts.

Especially among women, the word "Amoy" is especially meaningful to them.

Low price is good, but "cheap" is much more satisfying and enjoyable.

Chinese women consumers are the number one in the world.

According to the data, the 65% month old scout owners earn between 3000 yuan and 10 thousand yuan. They should be right if they are middle class.

Another common feature of them is young, and 65% of them are at the age of 25-35.

The above mentioned Hai Tao mother called herself "a member of the group of mothers in the sea," and this group has reached 18 million in 2013.

It is not difficult to understand that in just 7 years (2010-2017 years), the market size of cross-border electricity providers is expected to grow to 1420% (Figure 2).

Of course, a series of policies issued by the government have helped to fuel the flames.

For example, in March 2015, the State Council approved the establishment of a comprehensive pilot area for cross-border e-commerce in Hangzhou. In June, the Executive Council of the State Council put forward four measures specifically for the healthy and rapid development of cross-border electricity providers.

The United States and my colleagues agreed on this thunderous Consumer Revolution: "such a thing can happen only in China."

The so-called "heaven, time, place, benefit and harmony" is more appropriate for us to use here.

However, it is difficult to shake the mountain and shake the retailer.

Because only retailers know best.

And then we can design products to meet their needs through a comprehensive study.

Some time ago, the media criticized Chinese consumers for buying toilet seats made in China, but is this the consumer's fault?

The ability is strong, but there is neither innovation nor self-control.

In fact, many products that Chinese consumers have returned from China are made in China, or in other developing countries such as Bangladesh or Vietnam.

Although Chinese consumers no longer sniff at China, they want to see which brand it is.

Just like apple phones are mostly made in China, consumers are still in the rush for it.

Therefore, China's cross-border electricity providers can not only shake retailers, but can become strategic partners for overseas expansion of retailers.

Of course, the mode of operation of retailers has begun to change, especially in the Chinese market.

Cross-border electricity providers did not shake at all.

But it has overturned the internationalization strategy that was once seen as a natural thing.

A large number of toilet covers were shipped to the United States after being manufactured in China, and then returned to China by air or sea pportation through the unique way of "Hai Tao". This became the "export to domestic sale" in the new era.

Just now, the "export to domestic sale" is the pronoun of quality and fashion. Now the "export to domestic sale" has become the embarrassment made in China. Without foreign brands, there is no overseas retailer's design and requirements, and products can not be sold. But with foreign brands, with the design and requirements of overseas retailers, products are in short supply.

China's manufacturing industry does not understand consumers, do not understand storytelling, do not know how to build brands.

No Germans are strict and meticulous, lack of Japanese excellence, lack of propaganda talent of Americans, and no romance and fashion of Italians, all of which together form a soft rib made in China.

This weakness is highlighted in the cross border electricity supplier and the sea rush tide, which is embarrassed to be embarrassed. It also confirms once again the truth that consumers are not patriotic when shopping, and they are universally acceptable.