The Luxury Brand Has Made People Wonder: To Win Over Overseas Students.

As China's local economic growth has slowed down, coupled with the fact that anti-corruption shops are getting cold, luxury brands have made some moves that surprised people.

With the development of the hot study, the core

Members began to study in the US, and luxury brands began to try to win over them.

And these new generation of gold master's pockets also pay their attention. After this strategy has achieved initial success, luxury brands have begun to enlarge their recruitment.

In early 2015, the Beverly Center shopping center in Losangeles launched a shuttle bus service, which was equipped with Chinese families from University of California at Los Angeles and University of Southern California to shop during the opening and the graduation season.

After signing the sponsorship agreement with a Chinese student group of 45 thousand people, Susan Vance, director of marketing and sponsorship at Beverly Center, said "this is the most successful marketing plan."

And the data from Bain consulting show that the global consumer market for personal luxury goods is $273 million.

Consumers account for 31%.

It is not clear how much the overseas students have contributed to the luxury goods, but it can be clear that this consumer group is not only strong in consumption, but also can drive a large family member behind him to become the main force of consumption.

Recent visits to overseas students show that most of the foreign students' favorite brands are LV, Gucci bags, Tory Burch shoes, Fendi, Alexander McQueen, Bottega Veneta, YSL fashion and other famous brand goods.

Luxury consulting company, however.

The founder said, "they are a group of independent people, it is difficult to enter their group", "but only when you mix in, you become a part of them."

Moreover, it is not easy to keep in touch with Chinese students.

They pay more attention to their studies, and at the same time, they change leaders every year.

"These students may end up buying their own homes. In the long term perspective, the present strategy is correct."

Vance said, "if there is no rate of return on investment, we will not lose money in business."

This has prompted many foresight brands to sponsor overseas students to organize students to spend their own brands to increase their consumption.

Members of the New York branch of the Federation of Chinese arts have revealed that Prada stores in New York attract overseas students by issuing $200 worth of leather luggage tag coupons. Mulberry organized a special sale queue at the central branch of Manhattan to provide cocktails and desserts for them and attract them to spend shopping. Bergdorf Goodman also held Chinese New Year activities at New York University and Columbia University for overseas students.