Burberry Flagship Store Has Closed A Layer Of Hongkong'S Performance Is Not Good.

Because of the weakness of Luxury Retailing in recent years, many luxury goods merchants have adjusted their strategy, rearranged their layout and suppressed brand exposure and speed of expansion.

However, many luxury brands still have a strong impact.

In any case, in the sluggish trend of the luxury retail industry today, whether it is possible to survive the cold winter has become one of the most important items to be put on the agenda.

How to adjust the market in Hongkong is still open to question.

From the beginning of this year,

Old fashion houses such as Prada have touched the reef in the Hongkong market.

Sales in the Hongkong market have been down for eight consecutive months. In order to cope with the market weakness, Prada announced the lowest half off price promotions since the beginning of September, and the activities were indefinite, resulting in the market value being up to October 24th, and the market value of the earnings has evaporated 60 billion.

In this side, Burberry, who plays the British style, enjoys the favor of the queen but can not get the heart of the old market. Recently, Burberry is located.

The flagship store has reached an agreement with Hongkong's Taigu real estate to cut the flagship store area and close the floor.

At the same time, more luxury brands are beginning to stop expanding business, or even close stores to find a balance.

Even so, more luxury retailers can feel the slowdown.

Weakness.

What is the reason for this phenomenon? We can generally draw the following analysis.

First of all, influenced by the anti-corruption crackdown in mainland China, luxury brands have lost the steady growth line of corrupt officials in the past. At the same time, from this year, demonstrations and Countermeasures against mainland tourists led to a sharp decline in the number of mainland tourists entering Hong Kong, and also lost the sales growth of luxury goods by tourists. With the development of tourism, more and more economically capable tourists tended to spend in the European and American markets as well as in the Japanese market, while the European and American markets and the Japanese market were less competitive than the old Hongkong market, losing the strength of competition.

Finally, with the strength of the Hong Kong dollar, we lost the last trump card.