Gloria's First Change In All Channels: First Cut The Online Brand.

On December 17th, Yan Jieting, general manager of Gloria electric business, delivered a public speech entitled "the first step in the whole channel reform, first cut down the online contributions" at the tenth annual China online retail annual meeting sponsored by the billion power network. She pointed out that the current problem faced by apparel enterprises is that the process from supply chain to procurement, to warehousing, transportation and stores can not achieve a one-stop solution, so Gloria solves this problem through the construction of a full channel.

Yan Jieting pointed out that Gloria built the whole channel from three aspects, namely, the organizational structure, the development of the central stage and the adjustment of the service sector.

First of all, Gloria set up CRM team, O2O team, BI business intelligence team and official website team, and cut off the original Gloria. E-commerce brand Merging into unified brand, all design supply chains are merged together to achieve the control and control of commodities in all channels.

Secondly, in the process of developing the whole system, the ERP will directly cut into the OMS system, and connect all members on the line and the WeChat members.

How did Gloria manage its layout in the whole year? E-commerce started from 09 years ago. There are official website Tmall Jingdong vip.com, the brand is built around 28 year old young women. The platform has been thinking about the layout of the channel in the process of platform building. In April, the whole channel project was launched, and the biggest problem for the brand side is now.

Finally, Gloria revised the function and status of the electricity supplier department, and shared the online benefits to the offline, while planning the mobile shopping guide equipment. Big data Then, we will collect the data and plan the intelligent stores, and then we can push the data back to the supply chain to achieve precise marketing and improve customer purchase click rate, so as to mobilize the enthusiasm of the store staff and maximize their benefits.

In addition, Yan Jieting also revealed that Gloria has recently begun to make changes and adjustments to the national stores, trying to expose more products and share more products through experiential services and cooperation mode. "The future Liu Qiangdong says does not need distributors, and we are thinking about how to embrace the changes of the time." Yan Jieting said that the change of channel is the direction for Gloria to adjust next.

It is understood that the theme of "all things retail" directly refers to the trend of the 2015 e-commerce industry. Aiming at many fields such as e-commerce platform, mobile electricity supplier, O2O, retailing, service industry, cross-border electricity supplier and so on, under the guidance of the national "Internet +" development strategy, how to stimulate innovation consciousness, precipitate business connotation and seek the survival foundation of the future is explored.

There are 1 main forums in this conference. Brand retail There are 6 sub forums, including rural electricity providers, e-commerce technology and products, and there are expected to be more than 1200 guests from inside and outside the city. The conference invited many economists and business operators to analyze e-commerce and the system to judge the economic trend and capital market from two aspects of theory and practice.

The conference invited Mr. Hu Ruyin, chief economist of the Shanghai stock exchange, to give a unique view on how China's electricity suppliers rationally choose capital markets. Professor Chen Zhiwu, a lifelong professor at Yale University and management school, will make a deep speech on how global capital trends affect China's electricity providers; Professor Chai Yueting, head of the expert advisory committee of the national e-commerce demonstration city, and the expert of the 13th Five-Year National Development Planning Committee, Professor Wang Xiangdong, director of the information research center of the Chinese Academy of Social Sciences, respectively, delivered speeches on the electricity supplier policy, the 13th Five-Year "electricity supplier plan" and the rural electricity supplier interpretation.

In addition, there are more than 100 front-line business operators to share their trading experience with their counterparts. The topic of the speech will cover cross-border, maternal and child, automobile, health, fresh, luxury and so on, almost all of the mainstream retail industry and surrounding services.