Changsha Kaoling International Trade Magnification

Recently, Changsha's Kaoling International Trade City announced its policy of "permanent rent free" for its small commodity city.

After further understanding, it was found that the implementation of "permanent rent free" for merchants in small commodity cities is only a move in many pioneering initiatives of the kaolin international trade city. At present, the commercial city is exploring and practicing the "4 mode of Commerce and trade".

It is understood that the core of the "business 4" mode pioneered by the kaolin international trade city is to solve the bottleneck problem of traditional market development. On the basis of the traditional trade and industry chain, with the help of "Internet" technology, a new intelligent business ecosystem with "online offline integration, warehousing and logistics integration, whole industry chain integration, and full service chain integration" is realized.

The new blue ocean of business mode is emerging in Changsha.

It is understood that since 2015, the State Council has issued the "Internet + action guidance" and "modern logistics development strategy plan" and so on. It has promoted the deep integration of the Internet with various industries and promoted the development of modern logistics industry as a major strategic move to speed up the formation of new economic development momentum. It has clearly defined the "Internet +" strategy and the modern logistics strategy in promoting entrepreneurship, innovation, collaborative manufacturing, modern agriculture, intelligent energy and other fields.

And the national trade and logistics plan recently released is clear: Changsha is a major logistics node city linking the north to the East and the east of the West. It is the central city of the "one belt and one road". Changsha expressway pportation network, railway pport network and the Yangtze River water pport network and air pport network are interconnected. Tongjiang reaches the sea. Location advantages and pportation advantages are highlighted. The trade logistics industry has become the core growth point and pillar industry of the regional development under the new normal economic situation of Changsha. Changsha has already become the bearing capacity of the world's trade and logistics center city.

One

The merchant said, "good!

From November 21st to November 26th,

There is a lot of noise in the investment area of Kaoling International Commodity City. The most frequently heard phrase is "permanent rent free".

How to "permanently rent free"? According to the investment policy of the kaolin International Trade City, merchants who earn an annual turnover of 1 million yuan can get 1 concessions from the standard places.

It is understood that the annual turnover of 1 million is not difficult for small commodity wholesalers.

This also means that "permanent rent free" is not empty talk: many businesses can easily reduce operating costs and enjoy the benefits of rentals free.

This is very popular with a large number of merchants. Mr. Zhang, who is doing business from Zhuzhou to Changsha, said that under the impact of the Internet, the business mode of relying on traditional "guarding the facade and making money" has ceased to exist, and the kaolin international trade city has solved Mr. Zhang's mind. "Many former customers chose to buy online, but I would not do it. I could only see that the rent of the shop was getting higher and higher, and the sales volume was less and less."

Mr. Xie couldn't wait to make up for his job. "The cost of doing business is much lower," he said.

That's quite the same. So I put in hundreds of thousands more for stock and stock, and I could get some better products. My profit margin was much larger, so that I could have more capital to expand my business.

The 4 mode of Commerce and trade raised by Gao Ling is linking up online and offline, not just a physical version of Tmall.

"Thank you!" said Mr. Xie excitedly.

Miss Xu, who runs mother child clothing in River Street, told the author that since last year's announcement on the scope of housing levy for new Shanhe Street shanty towns pformation project, she has been concerned about the new market developments in Changsha, and is ready to find suitable shops. "Since incense holdings entered Changsha to invest in the construction of kaolin International Trade City, I have always hoped that the small commodity market can be built up. Now, the kaolin International Commodity City has not only been built, but also has launched the" permanent rent free "policy. It's really great!" 0 rent "can let me out of the pressure of funds!" under

Two

The operator said: "subversion!"

Of course, some businessmen are doubtful about this. They will be free forever. How can they recover their investment cost? How long can this "volunteer" behavior last?

According to the planning director of Kaoling International Trade City, the "rent free" policy launched by Kaoling is not simply converting rent into other hidden charges, but by means of property appreciation, matching value-added, capital re-use, and value-added services, so as to achieve market and business interests.

When merchants make money, the market prospers; merchants do not make money, and the market does not yield.

Take financial value added as an example: in the future, kaolin international commodity city will confirm the annual business quota of merchants through the designated POS of state-owned banks or the flow of funds into the bank.

To a certain extent, this mode can be interpreted as the "solid version of Tmall + balance treasure", which will form a huge pool of funds.

These funds can be reinvested into the capital market to obtain investment returns.

Besides, once the "rent free" mode is successfully drained, the market side will have more additional benefits.

For example, through the prosperity of the market, the value of the property will be increased rapidly, so that the profits of the listed company can be gained from the capital market.

The relevant person in charge of the kaolin project calculates an account: Taking the 800 thousand square meters of the small commodity city as an example, the property adds 10 thousand yuan per square meter, which is equivalent to 8 billion yuan from the capital market.

Kaoling's subsequent development of apartments, office buildings, residential, supporting commercial street and other related facilities can also achieve value-added returns.

For high-quality merchants, as long as it is normal business, 100 in case of running water is not difficult to meet the standards, not only can enjoy rent free, but also through financial cooperation with bank POS machines and deposits to obtain financial support.

After "permanent rent free", the lower cost of merchants will attract more high-quality merchants to enter the market and drive the prosperity of the market as a whole. This will also drive the appreciation of the market property, and the rapid increment of the property will also exceed the rental income.

The end result is that the market stakeholders will achieve "win-win", that is, market construction can achieve profit in property appreciation, profit in supporting services, profit in capital reutilization and value-added services, and the business cost of merchants has been reduced, competitiveness has been improved, and high-quality value-added services have also been obtained. For resource support providers, resources sharing and complementary advantages can be realized, and value-added services revenue.

"Under the" Internet + "dominated economic environment, more and more business cases show that the commercial logic of" wool on sheep "is outdated.

We are now trying to use the Internet's thinking to operate professional stores, "let the wool be on the dog, and the pig will pay the bill."

Planning director of Kaoling international trade city.

It is worth noting that providing "permanent rent free" to merchants is only the first step in the "Long March" of Changsha Kaoling international trade city. According to Lu Guojun, assistant manager of Xiangjiang holding group, it is not only permanent rent free, but also provides more insurance service for merchants to enter the business.

"Kaoling international trade city has never been bold innovation, with other people do not dare to think of the permanent rent free policy, to subvert the drawbacks of traditional markets, to take practical action to achieve the 4 mode of Commerce and trade, and fulfill the promise of 4 business service providers."

Lu Guojun said.

Three

Experts say: innovation!

The "permanent rent free" nature has caused a great stir in the industry. The industry has said that for the traditional wholesale market, "rent is king" is the mode that it has been adhering to, and the "permanent rent free" initiated by the kaolin international trade city is a completely subversion of the traditional market concept.

In this regard, the industry experts have expressed their optimism. Jiang Jun, a visiting professor of Harvard University and an expert in urban space research, said that the 4 mode of "commerce and Trade Zone + Intelligent trade network" is to upgrade the market players from a single "developer + operator" mode to "merchant service providers and market partners".

Xiao Yimin, director of the Institute of economics, Hunan Academy of Social Sciences, said: "this mode is a new direction for the market to be extremely good. This mode is absolutely feasible.

The development of China's modern commerce and trade market is only 30 years old. It is still in the traditional operation mode of extensive operation. "Permanent rent free" is actually a business investment and a new direction for the market.

The new model of "permanent rent free" is a subversion of the traditional wholesale market "rent is king" mode, which is conducive to promoting economic development and integrating social resources.

It is hoped that we can build a "closed loop" by the new mode and share resources and create value together to stimulate the new vitality of the market economy on the basis of "win win and mutual benefit".

Zhang Chuanxi, Secretary General of the National Federation of furniture and decoration industry, commented.

Liu Yueping, President of Guangdong apparel and apparel industry association, believes that the key to whether a market can be done is to see whether it can quickly form a business circle effect. "Kaolin International Commodity City integrates market resources, complies with the trend of the times, and boldly adopts the new model of" permanent rent free ", which has greatly realized the win-win situation of the market.

The new mode is in line with the current market development rule and is the inevitable trend of market development.

"It is equivalent to the rent that should be collected and the investment back to the merchants. It helps merchants to make bigger and bigger businesses and help the market grow faster and stronger so as to complete the rapid occupation of the market share and the rapid expansion of the market scale. This mode is a new direction for the market to be good, and this mode is absolutely feasible," Xiao Yimin said.

Four

It is understood that in addition to obtaining 0 rents, merchants will be supported by the financial support provided by the kaolin international trade city. "When merchants need capital turnover, they can easily obtain convenient low interest financing loans based on storefront and credit. When merchants have spare cash, they can put them in their store sales and automatically get high financial returns."

The person in charge of marketing mentioned above.

Not only that, merchants can also get high-quality value-added services, "business 4 platform can integrate resources, in this smart platform, all businesses can find their own resources at the first time."

The foregoing marketing director also revealed that at the same time, there were hundreds of enterprises providing professional operation services. Merchants could enjoy all kinds of operation supporting services including the electricity supplier free of charge.

Mr. Tan came from Fujian to Hunan to run the tea business. According to his introduction, he saw the 0 rent ads on the same day, and Mr. Tan went to the marketing center to know the situation on the same day. "In addition to the 0 rent, they also provided various services to merchants stationed through the 4 Platform of Commerce and trade. For example, recruitment, e-commerce, logistics, warehousing and sourcing, we only need to move our fingers to sit and wait for the service door. It is really easy to save money and save money.

If so, I am not afraid of my old shop. "

The foregoing marketing director also introduced a perfect three-dimensional business channel.

Through the integration of Commerce and trade through 4 online and offline integration, 1 shops and 4 shops (entity stores, online shops, micro stores and cloud stores) will be realized, which will greatly reduce the cost of Internet business channels, and easily expand the business radius and coverage, so as to get a steady stream of passenger flow and increase the volume of market pactions.

"It is said that the key to the" permanent rent free "in the Kaoling international commodity city is a shop of four shops (shop, shop, shop, cloud shop), which is very considerate for our business people. I and a few friends are planning to choose Gao Ling.

Five

The government said: support!

It is reported that

Building trade 4 has also been supported by the local government. "The 4 mode of China's commerce and trade with a benchmark significance has now officially entered the international trade city of Gao Ling. It will promote the Jin Xia economic development zone and the whole Hunan into the era of wisdom and trade. In order to encourage more enterprises to participate in the innovation of all the people, the Jin Xia economic development zone government will further increase related trade and commercial support construction, and continue to introduce more support policies."

Changsha Jin Xia Economic Development Zone Secretary Rong Aihua said.

Yang Yinglong, Secretary of the Party Working Committee of Changsha Jin Xia Economic Development Zone, on November 27th, sponsored by the Changsha Kaifu Jin Xia Economic Development Zone, "Conference on innovation of Chinese dream" was put forward:

Innovation is a major move in response to the state's proposal to achieve the great rejuvenation of the Chinese nation. Jin Xia Economic Development Zone has been actively encouraging enterprises to innovate and develop. The 4 mode of China's commerce and trade, which has a benchmark significance, has officially entered the international trade city of Gao Ling. It will promote the Jin Xia economic development zone and the whole Hunan into the era of wisdom and trade. In order to encourage more enterprises to participate in the innovation of all the people, the government of the golden Xia Economic Development Zone will further increase relevant trade and trade supporting construction, and continue to introduce more supporting policies. At the same time, welcome the kaolin international trade city to launch the small commodity city rent free investment policy, to provide a strong guarantee for helping the development of the small and medium-sized enterprises to become bigger and stronger, and boost the overall landing of the trade 4.

Li Jiangang, deputy director of Changsha Jin Xia Economic Development Zone, said that since the construction of the kaolin International Trade City, the government has given unprecedented support to commerce and trade. "On pportation, the national comprehensive pportation hub Changsha Kaoling passenger pport hub is launched, and the traffic network construction of the Kaoling group is perfected. The extension line of the North Road extension station serves as a dedicated passenger passage for the kaolin market, which can directly connect the two ring road with the core of Wuyi Road.

In warehousing, we plan to build 10 million square meters warehousing and distribution center around the periphery.

At the same time, the government has also given special preferential policies in order to coordinate with the management and business owners.

Six

Market says: when life is full,

Electronic commerce is becoming more and more developed and affected in every field. According to Ma Chaoqun, Dean of School of business administration, Hunan University, at present, many professional markets and integrated markets in China are affected by electronic commerce to varying degrees. The pformation and upgrading of the business field is imperative.

But how to achieve pformation and upgrading, Ma Chao said, e-commerce platform needs to solve experience, logistics and other service problems; business entities need to solve the problem of radiation radius and paction volume.

Only when the two sides achieve perfect integration can they solve their respective problems and push commodity trading to a virtuous circle.

The 4 business model of Changsha Kaoling international trade city was born.

It is understood that China's "business 4" model of the first enterprise -- Kaoling international trade city through the Internet means, for "dealers, manufacturers, designers, service providers, consumers" five customer groups, to provide a strong online, offline integration one-stop service platform, to achieve "business" to "Chi trade" upgrading pformation.

For this reason, Professor Liu Lu, an associate professor of Southwestern University of Finance and Economics and a professor of economics in the United States, said that commerce and trade 4 had the unique advantages of Internet, service network and the Internet of things.

It represents the reform and upgrading of business mode, and is the inevitable trend of business mode.

Wang Haoran, director of the State Council's high tech talent Office of the State Council, said that commerce and trade 4, based on "win win and mutual benefit", derived the value chain of downstream links, and finally became a "smart business ecosystem" that runs across the whole industry chain.