The Funding Gap Created By Manufacturing Is More Than Enough.

The smell of cold weather is spreading further in the manufacturing sector, and some companies have been able to expand their capacity for more than a year.

Following the collapse of HUAWEI's first grade supplier, after the closure of the company last month, the projection industry star company Atto Digital Video Technology Co., Ltd. (hereinafter referred to as "Ya map") was dismissed to the company gate to recover wages.

One industry insider told reporters that this kind of wage arrears is similar.

It is very common. "In this case, there are only about 30% of the enterprises who pay their wages on time."

In September of this year, a book entitled "all staff members of the atchart" was circulated by a large number of media on the Internet. In this material, Atatu said that the development of the company suffered unprecedented difficulties in the second half of 2014, and the serious shortage of liquidity, resulting in factories being forced to stop work and the delayed payment of staff salaries, and in view of this situation, the company decided to lay off workers.

Reporters visited the Atto company on the matter and found that they had moved out of the official office of the science and Technology Park in Shenzhen a month ago.

After that, reporters repeatedly called Atto company and failed to contact.

Falling stars

Like Fu Chang, it has enjoyed a high reputation in the industry before being exposed to arrears of wages.

The official website shows that Atto, founded in 1998, is the world's leading provider of micro display projection technology development, high-end manufacturing and system integration solutions. It is also the only enterprise in the world that has the three R & D and manufacturing capabilities of DLP, LCD and LCoS technologies.

At present, there are 4 branches, more than 20 offices and more than 700 distributors in the whole country.

Nearly 1000 employees, including 30% of the main R & D personnel.

Insiders familiar with the situation told reporters that this issue is not a cold day, but the result of long-term expansion.

The huge competition in the projection industry has caused great pressure on Atto. In addition to research and development, Xie Jing, chairman of Shenzhen Acto Digital Video Technology Co Ltd, has invested heavily in investment and acquisitions since 2005, expanding the influence of atchart in the industry.

Two years ago, Ya Tao bought the SMT of TCL and SMT, and renamed it the Amman special micro display technology Co., Ltd., and then led SMT to integrate with the acquired brand of fusion vision and Proxima.

In 2012, Atto began the layout of the cinema industry, and Xie had planned to build thousands of studios in 5 years.

At that time, Xie Jing intended to lay the industry in personal consumption. He once told the media: "compared with other industries, the gross output value of projection industry is relatively low.

But its future growth is very big, not only the users of traditional industries such as education, government, business and so on will increase significantly, but with the gradual popularization of micro projection products and smart TV, the growth space of individual users will be huge.

Today, more than half of the time, the Atto film city has built 14, most of which are in Guangdong.

The difficulty of expansion brings about indigestion.

At the same time, the expansion of production capacity also brings production pressure to Atto.

In June 2014, Xie Jing visited Europe, signed an order of 100 million euros, and worked out a sales letter of intent with the British local projector sales channel for 3 years and 500 million euros.

Since the beginning of this year, the action of Atto has been decreasing and gradually fading away from the public view.

In September of this year, Atto released "all the staff members' book" to reduce staff and promised that employees' Arrears would be paid before the Spring Festival of 2016.

But in the manufacturing industry, the situation is not an example, the industry told reporters at the beginning of the article: "there is only about 30% of the enterprises in the industry at present, the economic downturn this year, this situation has been aggravated."

Price war spread

While the cash flow is difficult to bear the wages of workers, on the other hand, in order to survive, the factory has to reduce the factory's factory price to keep the order.

Due to the lack of necessary R & D technology for most of the agents, and in recent years, mobile phone manufacturers have significantly reduced the number of mobile phones, and the total number of factory orders is decreasing.

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"There are dozens of phones in the past, and now there are only two or three brands to be reduced to a brand phone. Some suppliers who provide accessories for enterprises are faced with the problem that a model will not be taken down, and there are no models in a year. At this time, they will lower the quoted price.

A mobile phone industry told reporters.

This low price competition hurts the industry very much.

"PPI has been declining for 4 consecutive months, which means that the downstream customers are holding down prices, and the upstream suppliers are also having a very low price competition."

The mobile phone industry said.

This fierce competition has spread from the whole industrial chain, and suppliers have pushed the cost down to the upstream suppliers to form a pmission of price pressure.

According to the reporter, before the collapse, Fu Chang products had been suppressed by brands, the price range was over 50%, and then it offered 30% reduction to suppliers.

"Domestic OEM final competition or cost competition, they will think of a variety of ways to suppress costs, for example, on suppliers, because cost as a competition target, it may be discounted elsewhere, so that quality technology will be affected, if affected, can only do low-end, a vicious circle, mainly as price as the biggest attraction, as a core competitiveness."

Fan Shun, executive director of Roland Begg management consulting company, told reporters.

Transformation "labor pains"

At present, the domestic manufacturing industry is facing a critical period of upgrading and pformation. According to the data of Guangdong Manufacturing Association, Guangdong's Manufacturing Purchasing Managers Index has been less than 50. for three consecutive months starting in September this year.

PMI index special interpretation expert Professor Chen Hongyu pointed out that this parameter indicates that although there has been a short recovery, the manufacturing industry still faces greater downward pressure.

With the gradual disappearance of demographic dividend and higher labor costs, the ODM condition with low added value is more and more difficult.

"These OEM will be subject to downstream manufacturers, do not have their own brand, do foundry, and the whole product production is restricted by the home, and the demand for downstream terminal market customers is not very clear, so the response to the whole downstream market is slower.

In the future, these low-end or upstream enterprises will face more and more pressure on development. "

Fan Shun predicted.

With the deterioration of the domestic manufacturing environment and the layout of more domestic and foreign hardware brands, although Southeast Asian countries will pfer to the Southeast Asian countries in the future, at present, the layout of foreign countries is not perfect, and the domestic manufacturing industry is still the first choice for these brands.

However, some experts pointed out that domestic manufacturers should consider more about how to carry out industrial pformation when facing downward pressure.

"In the long run, do not put eggs in one basket, and consider whether they need independent brands, so that they will not be subject to downstream manufacturers.

In the short term, labor costs will rise, machine efficiency will be won, technology will not only start from labor costs, production should be done in the short term in terms of efficiency and flexibility, so that it can enhance its strength in competition.

Fan Shun said.