The "Big Shop" Trend In 2015 Brought Positive Energy To The Whole Industry.

Of course, in 2015, terminal changes were more than that.

The digitalization of the offline industry, the era of re greying the Ping effect, the traditional brand layout is intense.

From the 6 key words, let us read how traditional brands play online and offline.

In the "big shop" mode, the multi brand store is the most common form.

In April 18th, the first "YOUNGOR house" opened in Nanjing Road, Shanghai, brings together a multi brand collection store including YOUNGOR (YOUNGOR), YOUNGOR, MAYOR, Hart Schaffner Marx, GY and HANP (hemp), which has aroused great repercussions in the industry.

Li Rucheng, chairman of YOUNGOR group, announced at the opening ceremony that 1000 shops will be opened in the country in the next 5 years.

As early as the end of 2014, Semir had embarked on the pformation of standardized stores, such as closing some small shops in the direct camp system, and opening 500 square meters and 1000 square meters of major stores in some key areas.

This move not only reduces operating costs, but also effectively enhances brand influence.

In addition, many brands such as card slave road and Li Lang have already made efforts to build multi brand or multi category stores and focus on shopping centers.

After the 2014 downsizing mode, garment enterprises reformed channel resources in 2015, and finally usher in the era of big shops again.

The industry said that in the multi brand store, the guests stay at about 3 times higher than the single brand store, and more staying means more sales opportunities.

The core advantage of multi brand store is that multiple scenes can be formed in the store to meet the clothing needs of consumers from head to toe.

In the context of increasingly individualized consumer demand and "faster", the popularity of YOUNGOR, Semir and other industry leading brands has accelerated before opening up the category of products. Their design team has defined multiline clothing according to the daily life scenarios of consumers from Monday to Sunday, and the diversification of categories and channels has been synchronized.

For clothing brands, the gathering shop of different types of products can not be underestimated.

Brand can enhance product richness by widening the location of products.

Choose the surface, form more contact points, virtually lengthen the consumer's stay time.

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In contrast, the advantage of cross-border life experience shop is that it can integrate various elements such as culture, art, life and so on, and create a consumption form that is not limited to shopping, and will extend the service to the consumer's life.

In the "big shop" wave, Shu Lang's Cross life experience shop -- "honeycomb" can be described as "a very large scale", but it is also logical.

It is reported that in the "hive", in addition to the collection of many clothing brands, it has also increased the extension services related to the fashion industry, including women's beauty, nail, body care, fashion bar and other formats.

Clothing companies try to meet all consumers' needs through cross-border life experience shops.

By famous

Luo Zheng's "Luo Yi Garden" combines fashion, floral art, tea ceremony, coffee and tea, music and art. It is a truly artistic life hall with artistic and cultural elements and original designer platform.

By contrast, Napa's Cross life experience shop in Shenzhen is more unique. The brand has launched two seemingly unrelated projects: The Inn Boutique and boutique cafes.

The combination of clothing and hotels and cafes is a revolutionary step in the brand from selling goods to selling experience.

Coincidentally, MUJI's flagship store in Chengdu Ocean Pacific is also typical.

The more than 3000 square meters, a total of 4 floors of the store in the Caf & Meal MUJI restaurant, ID e E Japanese home brand, kitchen appliances, air purifier and other formats, this has become an important tool to attract consumers' attention.

This highly favored cross life experience shop is a form of form derived from the buyer's set shop, which features not only the sale of clothing accessories, but also the integration of stationery, books, sundries, coffee, and even restaurants and hotel formats. Apart from creating a unique lifestyle, it also exhibits and even leads fashion and fashion.