How Did Patek Philippe'S Fourth Generation Thierry Stern Succeed?

Swiss luxury watch maker Patek Philippe (Patek Philippe) welcomed the 175th anniversary birthday in 2015, and the fourth generation Thierry Stern under the guidance of her father launched the double surface commemorative watch Grandmaster Chime (Master string sound table) with subversive design.

It is the fourth generation of Patek Philippe.

After finishing his studies at Geneva business school and studying at Geneva watch school in the early years, he was faced with the choice whether to start his work or to continue his studies for a higher academic degree. Obviously, there was no attraction for him either in the classroom or in the grid. He started the career of the clock industry early.

First entered the workplace.

As Patek Philippe administrative position, he was sent to Germany.

In two years, he worked closely with two large local Patek Philippe retailers, and he grasped the rules of the retail industry and how to sell them.

After leaving Germany, Stern went to New York, USA to serve as one of the largest subsidiaries of Patek Philippe Henri Stern Watch Agency, in sales,

The system has been trained in its inventory management, after sales service and business relations.

After that, Stern entered Ateliers R e Unis SA, which was engaged in production work. The company made bracelets and packaging boxes for Patek Philippe.

At that time, he worked with many great watchmakers.

In 1997, he returned to business as a marketing manager for Patek Philippe, and returned to Geneva headquarters.

1998 ~2003, responsible for production research and development and creativity.

In 2009, Stern officially took over the position from father Philippe Stern, and her father still served as the honorary president of the company.

His father inherited family business in 1993 from his ancestral Henri Stern.

At present, the four generation of the Stern family has been in charge of Philippe Stern for 83 years.

The management style of the family is not learned from books, but rather needs to learn from predecessors and keep the enthusiasm of clocks and watches.

W: congratulations on the establishment of Philippe Stern brand 175th anniversary, and the commemorative Grandmaster Chime watch (below) is very beautiful.

S: I feel relieved and worked hard for 7 years. Now I can finally show my results.

Joy and pressure, I have witnessed 150th anniversary commemorative, 175th anniversary was built by my father.

I hope to witness the anniversary of 200, and that is the milestone I truly belong to.

W: can you share with us the story behind the design of Grandmaster Chime?

S: first, I need to understand the market and think about the defects of the existing products.

This is more than just breaking the record by quantity.

We made a lot of innovations in the Star Calibre, Calibre 89 series.

After making a lot of analysis and listening to customers' suggestions, we formed a preliminary concept of Grandmaster Chime.

Second, you need to identify elements that you want and have the ability to add to your watch.

At the same time, it also reflects our creativity.

The clock industry is based on innovation rather than copying the designs of predecessors.

W: what is the most impressive thing in the process of producing Grandmaster Chime over the past seven years?

At the beginning of the S: project, 200 people took part in it, and then increased 100 people every year. Now, 1000 people have participated in the design and production.

But no one has revealed to us that our mysterious watch has no news on the Internet.

For me, the power of mutual trust is very strong.

No one signed any contract, but everyone quietly observed this moral contract.

W: what do you care most about when you remove secrecy?

S: now I have to prepare three series (2014 series, anniversary series and 2015 Series), to be honest, it's very stressful.

People have seen the success of the annual festival and will have high hopes for the 2015 series. We need more innovation next year at the Basel jewelry watch and clock show.

W: what difficulties have you encountered in your design?

The design of the S: is the single dial.

A year after the start of research and development, my father showed me a beautiful perpetual pocket watch he collected from the museum and expressed his wish to add a calendar to his annual subscription.

Even if we need to change our design plan for the past year, my father is still very persistent.

After that, we changed the previous single dial to the current double dial.

I am willing to accept the challenge, because as a craftsman, we have undertaken complicated processes, but it has improved the wearer's experience (so that they can see the date).

After two years of research, we finally decided to adopt a two ear design: bending slightly, then turning the dial with a finger.

We have applied for a patent immediately after determining the feasibility of the scheme, and we will definitely use this design again in future products.