Where Is The Change Of "Overbearing President" Liu Qiangdong?

The change of an entrepreneur may start with dressing style.

Unless on a few serious occasions, you can hardly see Liu Qiangdong in western suit.

Light coloured shirt, blue jeans and thick sole casual shoes. This is the way he accepted our interview.

From the lens of the photographer, it is hard to dress up the CEO sense of the listed company, let alone the consistent "overbearing president".

In the eyes of his native Suqian people, Liu Qiangdong is a successful and romantic person, but he prefers to regard himself as an entrepreneur rather than an entrepreneur, because the vision is the end of his venture, and he thinks that Jingdong has a distance from the real success.

This was Liu Qiangdong's most obvious label.

Under his command, the Jingdong is advancing vigorously, and every month's business communication will only talk about performance. He has only a goal in his eyes.

Ali keeps his vision.

When Tencent pays attention to humane care, the most powerful symbol of Jingdong's corporate culture is executive power.

"The Internet is still the law of the jungle. We can not take the initiative to attack others, but the ability to fight back can not be lost and we must fight back."

He did not want to share with us what he said at the recent meeting, but just kept emphasizing that he should wake up team combat effectiveness from top to bottom. This is his key proposition this year.

After all companies are listed, they are easily caught up in the languid period of morale, and the Jingdong is not immune.

Last May, Jingdong listed in the US and its market value approximated to 200 billion yuan.

For a company that has been in business for more than 10 years, this is the best reason for teams to relax their nerves.

But the change is that he will not criticize the team as parents scolded their children, and subordinates will evaluate him softer.

It's hard to tell whether this is related to his marriage with his sister, after all, he wants to be a father.

In an interview with the media, he always refute urgently, "for more than a decade, I didn't speak to anyone in the meeting, but I spoke straight."

Bossy president, fierce, and swords are not real me.

The truth is that since 2012, Liu Qiangdong has proposed decentralization, but this is not easy.

It takes time for an enterprise to change its inertia, and an email is coming naturally. "What should we do with old Liu?" Liu Qiangdong admits that he is still constantly reminding himself to let go of his business as much as possible, and that when he sees problems, he also forces himself not to point out immediately. Some words may be held for half a year.

He frowned, "really can not say, because once again, back to the past, everything you want to tell you what to do, everything will listen to you.

They do not think. They have no brains but hands.

He wants to let

Set up a system of self evolution and repair.

But if he talks about the Jingdong and his initial heart, he does not think there is any change.

Jingdong focuses on this year.

Cross border electricity providers, home and other businesses, have continued the business logic of Liu Qiangdong has always been, that is, self oriented, heavily involved in the supply chain.

Liu Qiangdong firmly believed in how much contribution he could make to the industry and how much money he could make from it.

You can see from Liu Qiangdong's few public speeches that he is not good at describing vision and stirring people's heart, but more about his understanding of things.

Let's talk about what he is doing.

In October, Jingdong and Tencent jointly launched the Beijing Teng plan to further merge and explore in the field of social and electronic business.

On the day of the planning announcement, Ma Huateng arrived at the platform, and he knew that even the Tencent's activities were rarely seen.

When the two men were talking, Ma Huateng took Liu Qiangdong to adjust the atmosphere of the bridge of his suit, considering that he had also taken part in the wedding ceremony between Liu Qiangdong and his tea sister, and the relationship between the two men was self-evident.

But only a month later, Liu Qiangdong announced that the pat net was shut down because the problem of counterfeit goods under the C2C mode could not be solved.

After Tencent's strategic investment Jingdong, the pat businesses and assets were classified as Jingdong. Although Liu Qiangdong did not need to know about Tencent in terms of management authority, he still greeted them in advance.

The reaction of Tencent is that it is a pity.

But Ma Huateng must believe in Liu Qiangdong, because Jingdong is an important barrier for Tencent to fight against Alibaba in the field of electronic business.

In turn, Liu Qiangdong also needs Tencent.

Suning, his old rival, also announced an alliance with Alibaba this year, and began to exert himself to the Jingdong's strong category 3C and home appliances.

In addition to binding Tencent, Jingdong has also invested in Yonghui supermarket, which is best at fresh supply chain.

Liu Qiangdong said that next year he will focus on making clothes, shoes and caps self - running, which is the core category of Ali.