Taobao'S Annual Sales Volume Of China Will Exceed 15 Billion.

Though in China

Monopolizing the position, but Taobao has also been faced with a series of doubts in recent years, such as the spread of counterfeit goods and low-end positioning.

To this end, Taobao launched the "China Quality" platform in April this year.

In December 7th, Taobao delivered its first report card for the first time. The annual turnover of China made platform is expected to exceed RMB 15 billion yuan.

At the "China made" summit held on that day, mayors in 23 cities of Hohhot, Shantou, Cixi and Heze came to the platform with various industries.

It is not hard to find that after experiencing the most primitive "small workshop" stage, Taobao is trying to bind its own fate to China's small commodity cluster so as to get rid of the encirclement in B2C's electricity market.

Lu Zhenwang, an e-commerce analyst, believes that the pformation of quality platform to the pformation of small and medium-sized enterprises has provided electricity providers with such a way. The huge flow of Taobao can make the original small factory that earns hard-earned money out of the OEM mode, and try to explore the establishment of its own brand in Online sales.

"Although the road to establishing independent brands is very difficult, it is the road they must choose."

From the domestic and international environment, industrial upgrading is also imminent.

Sun Mingming, vice mayor of Jimo, Shandong, told of his troubles. "Foreign trade and textile and garment industry is an important industry pillar in Jimo. We have local clothing trade market, and Taobao shopkeepers are usually wholesale here.

When foreign orders are off season, do

The will is particularly strong.

But their biggest problem is that it is hard to find a market without their own brand.

In fact, this is also a lot of OEM manufacturers have encountered pformation bottleneck, they have good production capacity, but no brand. "

He told the twenty-first Century economic news reporter.

Thus, under the leadership of the local government, Jimo established the alliance of Internet merchants, and began to access China's quality companies.

Reporters noted that on the exclusive page of Taobao, there is already a local brand of "Jimo children's wear".

Of the more than 20 thousand Taobao sellers, 12 thousand do children's clothing business.

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It is worth mentioning that in May 19th, the State Council issued the "made in China 2025", put forward the realization of the pformation from China made to China, the pformation of China's speed to China's quality, the pformation of Chinese products to Chinese brands, and the key areas and major tasks of making China's manufacturing stronger.

At present, China's quality of drying out pcripts include, since its establishment in April 2015, it has received 114 key industrial belts and more than 4500 factories and enterprises in the country, with an estimated annual output value of nearly 10 billion yuan.

This includes Shunde's small household appliances, Shishi's clothing, Pinghu's luggage and other products.

Jin Jianhang, President of Alibaba group, said that the purpose of China's quality platform is to develop the potential of Chinese consumers and make China's manufacturing and consumption better integrated in the process of expanding domestic demand.

In other words, "matching consumption and supply effectively to form effective consumption demand".

He also revealed that Alibaba will invest more than 10 billion yuan of resources to support 500 industrial belts.

To form a brand image.

Ali's future goal is to achieve 10000 factories and 100 billion output value.

"From the previous OEM to the current domestic sales, these factories are in urgent need of upgrading the capabilities of various e-commerce operators, such as marketing, customer service and other service capabilities, but some factory owners have not yet prepared for this. This is also the biggest problem that Chinese quality construction has encountered so far.

Taobao is making use of platform resources to help them adapt to the domestic electricity supplier environment.

Zhang Qin, vice president of Taobao, added.