Shop Planning Activities Are Very Complicated.

In fact, the process of merchandise management and strategic process is the analysis process of store manager's sales and market. After getting the proper analysis result, the operator will have a clear understanding of how to plan the commodity, and the originally complex planning becomes lighter and easier to carry out.

Commodity management is a very important job in store management. Therefore, some people have put forward the concept of commodity strategic plan, which is defined as the strategic plan for commodities provided by the market in terms of its location, time, price and quantity in order to achieve the market goal of the enterprise.

Usually, there are five practical activities in a commodity strategic plan.

(1) commodity intelligence activities.

Collect all the information about the commodity and seize the trend of the commodity, so as to refer to the sales activities and commodities.

(2) commodity composition activities.

Taking commodity information activities as the fundamental basis, the customer level should be clearly defined so as to determine the composition of commodities.

(3) commodities selected activities.

Within the range of planned commodities, appropriate commodities should be selected to enrich them.

(4) supplementary commodities activities.

We will do a good job of placing orders and replenishment of salable goods and seasonal products to meet the needs of customers in order to achieve good results.

(5) commodity management activities.

To manage all commodities well, that is to maintain their full value and not to let unsalable goods appear.

We know that stores must satisfy customers' needs, that is to say, we have to identify the commodity structure and make it consistent with the needs of the target customers, so the goods must be designed according to the needs of the customers and according to the business objectives of the stores.

Then, through investigation, we can understand the needs of customers, know what customers need, and then look for products.

investigation

We must not only look at the surface, but also have a deep investigation.

In the process of display, stimulate customers' desire and urge them to buy impulse.

In general, the shop is more effective with the following three methods.

(1) collate daily records and conduct surveys according to internal data.

First of all, understanding the past activities of stores is very useful for future plans.

However, only by analyzing the past, we can not grasp the trend of the industry as a whole and the shops with different business principles.

Once the policy adopted in the past is erroneous, its investigation structure is of course mistaken. It is of course a problem to make a plan according to the wrong actual results. In fact, it is also a sales analysis. It is to investigate and analyze the past sales results from all angles, to grasp the sales results in detail, and to observe the changes in the past to the present sales, to understand the real meaning of them, and to predict the trend of customers' future needs based on it.

(2) to conduct an investigation from the statistical data published by various agencies.

For example, population statistics, price index statistics, national income statistics, tax payment statistics.

If these data are sorted out well, the change of customer market income and the actual situation of family life expenditure can be clarifying, and the trend of market development can also be mastered.

By comparing it with the actual situation of the store, we can get effective information about the plan.

(3) equipped with a guestbook, sending investigators to investigate and collect external materials.

For example, the scope of customers, comments and hopes for the store, the occupations of customers, the degree of income, and the average monthly purchase amount.

According to the items needed by shops, we should fill in the opinion sheets from all angles.