Ali "New" Yu Yongfu On The Upper Belt Ali Mother Out Of Taobao

Alibaba group has added four partners for the first time since its listing.

Yu Yongfu, President of Ali mobile business group and President of Ali Mama, vice president of Alibaba group, CFO Zheng Junfang, general manager of Finance and customer fund Department of ant gold clothing group, Zhao Yinghe.

Sun Lijun, general manager of rural Taobao.

They will shoulder the responsibility of inheriting and developing Alibaba culture and mission.

The entry of new members of Ali partners requires a series of strict selection mechanisms, including the nomination of existing partners, the meeting of partners, and the final joint voting.

After the expansion, Ali partner team will reach 34.

Ma Yun believes that the partner system can "ensure that Ali is more flexible and competitive in the future market".

It is worth mentioning that in the four new partners, unlike Ali Ali B2B business veteran sun Lijun and the two alibaban financiers Zheng Junfang and Zhao Ying, who were the chief executives of the financial backstage, Yu Yongfu was joined by Ali in June 2014 when Alibaba acquired UC.

Yu Yongfu is currently president of Ali mobile business group and President of Ali Mama.

"Yu Yongfu has a rare entrepreneurial spirit. He has mature and acumen business judgement. He acts quickly and resolutely. At the same time, he knows others well, and brings together a team with strong cohesion and strong fighting capacity."

The Ali partnership commented Yu Yongfu.

Yu Yongfu's goal now is to make his two big businesses, Ali's big data marketing and mobile Internet basic service, a "variable" of Alibaba group and even the Internet industry.

With UC, Gao Detuo new Ali mobile layout

In June 11, 2014, UC was fully integrated.

Group, set up Ali mobile business group, Yu Yongfu as president.

After boarding the Ali big ship, Yu Yongfu's first task was to complete the Alibaba group's integration of UC and Gould's business. In February, Gao de was announced to be acquired by Ali and completed the delisting in July, which was formally taken over by Ali.

At that time, there were different opinions on the future of the integration. The biggest worry was whether UC and Gao de could escape the "acquisition death"?

UC excellent and High German are teams with more than 3000 people. It is a challenge for Yu Yongfu to lead the team of nearly 7000 people into the group of Alibaba successfully.

In a previous interview with reporters, Yu Yongfu first stressed the key role of Ali group in the integration process of Gao de and UC. Unlike the acquisition of Baidu [micro-blog] and Tencent, he summed up the integration process of Ali in Gao de and UC as three points: full trust, space and self integration.

Yu Yongfu divided the integration of Gao de into two stages: first the product, then the company.

He believes that the key to stability is to pull up products.

In August 2014, Yu Yongfu was appointed director of the High German Internet business. We soon saw that in the direction of Gao De's business, the O2O business regarded as the cash flow was cut down, focusing on mobile travel and location information services. At the same time, the special features of voice navigation were further strengthened, and the Guo Degang version was added outside Lin Chiling, self driving blocking and bus navigation.

In the period of UC entrepreneurship, Yu Yongfu advocated the "War Merit" culture, and awarded ten Audi at the end of the year.

In July 18, 2014, when Yu Yongfu entered the first day of Gao De, he announced his personal contribution to the establishment of the military merit award as a team incentive.

He wanted to show that he took over Gao De, not for power, but for doing things well.

Data show that after Yu Yongfu took over Gao De, the active users of Gao de map increased by more than 1 times, especially during the "double eleven" period in 2015, and the number of users increased by more than 120% over the same period.

Meanwhile, the UC browser DAU in UC business has exceeded 100 million, which has further strengthened the business layout of Ali on mobile Internet basic services.

The "war culture" advocated by Yu Yongfu is preserved in today's Ali mobile business group.

In October 2015, Gao de announced the annual target of six months ahead of schedule, and offered 5 million yuan to reward employees, including Audi A4, Beijing vehicle license and Wan Yuan Tourism Fund.

Looking back today, in the past year or so, Yu Yongfu has led the team to complete the integration of UC and Gao De's two businesses, laying a new foundation for Alibaba's mobile Internet business.

Yu Yongfu

Take Ali mother out

In March 2015, Yu Yongfu officially became the mother of Ali.

For Ali, UC and Gao De only bought the non electricity business, while Ali's mother as a digital marketing business, although not Taobao, Alipay [micro-blog] high reputation, but contributed more than half of Ali group's revenue.

According to the latest second quarter earnings report released by Alibaba in October 27, 2015, the revenue from China's commercial retail business reached RMB 17 billion 267 million (6.4162, 0, 0.00%), accounting for 78% of total revenue, an increase of 35% over the same period last year, and the year-on-year growth of the business was mainly due to the growth of online marketing services revenue.

In fact, 90% of Google and Facebook's income comes from advertising.

"Ali's mother's mission today is to get out of Ali. If Ali mother doesn't go outside, it's just a media advertising department of the electricity supplier."

In an interview with reporters earlier, Yu Yongfu pointed out that Ali's mother had to learn from Alipay and become a marketing business platform from an e-commerce service platform.

Ali's mother's mission is very clear, that is, let the world have no difficulty in promoting.

In Yu Yongfu's view, Internet marketing needs to pay attention to two windows: first, from the traditional Internet to put the Transformation Driven by data; two, from the traditional purchase to the data oriented purchase.

And Ali big data has unique value, that is, real people, real paction data, can be found across business, such as diapers and beer, milk powder and SUV.

Over the past seven months, Ali mother from Taobao, Tmall [micro-blog] resources and customers as the center, in the media resources cooperation out of Ali, the use of big data to launch global marketing products, and from the perspective of non electricity providers to upgrade e-commerce marketing services.

In the early April 2015, when he took office, Yu Yongfu immediately led Ali's mother team to start a 4 month "Bayi attack" and achieved over 20% efficiency improvement.

At the 2015 new Internet commerce summit, Yu Yongfu said: "Ali's mother will replace Baidu in the future to become China's largest online marketing platform", which is less than half a year since he became president of Ali's mother.

In May 2015, the Alibaba announced that it was turning to "70 after" to hand over leadership management, hoping to truly realize the vision of a company's healthy and lasting development for 102 years.

The task of the "70 generation" generation represented by Yu Yongfu is to bring new breakthroughs to the world's largest electricity supplier with new businesses and new business models.

Behind this, we can see that Ali Group intends to further strengthen its competitiveness in the non electric business outside Taobao and Alipay.

In the words of Ma Yun, we must prepare for all kinds of data based services in the world in the next ten years.

In recent years, the electricity supplier has been playing the opera. After five years or ten years, it is singing by the Internet services such as UC and Gao De.