76% Of Chinese Luxury Goods Buy Overseas, Designers Save Brands.

For luxury electric providers, the lack of authorization means that it is difficult to obtain high-quality goods, and the supply of goods is also more confusing, and fake goods are unavoidable.

This also makes the luxury electric business once questioned.

In terms of profits and prices, in order to attract tourists, luxury electric providers often can not set too high prices, and also need expensive advertising costs, which are difficult to secure profits, and they are also less advantageous in price than overseas businesses.

However, this series of situations in the future will be changed.

The Ministry of Commerce has recently indicated that the Ministry of Commerce will publicized the credit archives of the luxury websites in the future.

Luxury brands embracing the Internet are also good for empowerment.

This year, most luxury brands are not optimistic in their performance, especially in the Asia Pacific region.

The devaluation of the euro, the restriction of "three public" consumption and the popularity of overseas travel have made the performance of luxury brands quite weak in the Asia Pacific region, especially in China's Hongkong and Macao regions.

The proportion of Chinese consumers consuming luxury goods overseas is further expanding.

Luxury brands are also starting to look for growth in China.

In the first three quarters of this year's earnings report,

Only in the two quarter did it achieve positive revenue growth, and only from the strength of China's depreciated sales and the depreciation of the euro. In the first quarter, Prada's sales in the Greater China region dropped by 19% compared with the previous year after excluding currency factors.

In the first half of 2015, the net profit of Prada group decreased by 23%.

In the first half of September 30th, boboley declined in the same store sales in the Asia Pacific region, and net income decreased by 2.1% compared to the same period last year.

2015 China, released by the Institute of wealth quality

The report shows that in 2015, the external consumption of Chinese consumers increased by more than 12% over the same period last year, and 78% of Chinese consumers' luxury consumption occurred overseas, and the situation of consumption outflow increased further.

In the case of a sharp downturn in the main business, luxury brands have tried to do sideline business this year.

This year, LVMH group and Gucci have opened restaurants in China. Prada has acquired 80% of the Pasticceria Marchesi of the pastry shop.

The luxury brands of flourishing Taiping are facing the turmoil of executives when they are declining.

This year alone Gucci experienced a number of personnel changes, Gucci CEO Patrizio di Marco and creative director Frida Giannini both outgoing; Dior Dior creative director Raf Simons resigned; the creative director of the Paris family Alexander Wang left office.

Following the resignation of chief executive Bruno Guillon last March, the veteran leather brand went through an embarrassing period of no CEO a year.

Bruno Guillon once worked in Hermes, and the intention of Bruno Guillon is also hoping that he can reshape Michael marey into another high-end small Hermes.

However, contrary to expectations, Mai Rui, who was originally extravagant, raised the price of the product to 1000 pounds, resulting in a sharp drop in sales and an early warning of profitability.

Emma Hill, the creative director of product design, resigned in 2013 because of her disagreement with Guillon, which made the company's operation worse than ever, leading to a collapse in share price and a total decline of 68%.

However, some industry analysts believe that, despite

The role of brand development is still important in the whole fashion industry, but its impact on brand marketing is getting weaker and weaker.

People in the industry believe that apart from good design, brands need to be able to let consumers accept and integrate as soon as possible, which requires a large number of marketing tools to cooperate.

In the first half of this year, luxury electric providers who have experienced long capital and cold winter have announced large sums of money.

Xiu Xiu net completes the C round of financing; the treasure net obtains the A round of financing; the temple library network obtains the E round financing; charm charm obtains Alibaba's investment.

Although capital is good, the source of goods is still plaguing luxury electric providers.

For a long time, luxury brands have been developing slowly in e-commerce because of maintaining brand image, protecting the interests of agents and domestic cooperation.

On the one hand, they do not want to develop the electricity supplier, on the other hand, they are unwilling to authorize the electronic business platform.