Experiential Commercial Display Of The Edge Shopping Center Is Also "Tricks".

Integrating art into shopping malls, the industry also believes that the consumption of consumers is changing from the purpose of acquiring tangible goods to enjoying the life experience worth remembering.

Experiential business is beginning to show itself.

"In such a shopping center, I can spend the whole day."

Chen Lin, a white-collar worker, told reporters that in fact, he was not a real Shopaholic.

"But the shop is full of birds, flowers, paintings, exhibitions, games, and art bookstores with an appetite for it. I am still very willing to go shopping."

Indeed, for more "

"Although the department stores are small and expensive, it is becoming their consensus to invite art space.

"We have art galleries on each floor. There are more than one floor, with a total area of more than 1000 square meters."

Kim Ho shopping mall told reporters that although the trial business, but all the art galleries in the mall have been opened up, there are more than 500 artists' works simultaneously exhibited, including Murakami Takashi, Kusama Yayoi and other famous masterpieces.

"Tong Xi Museum of art is in the five to seven floors of the shopping mall in redo. The total indoor area is 13500 square meters, of which the total area of exhibition hall is about 11000 square meters and the exhibition line is more than 4000 meters."

Reporters learned from Tong Xi that the Museum of art is located in the "public space with a concentrated display of culture and art". Among them, the five floor exhibition area is located in the most high-end painting and calligraphy shopping malls in Jiangsu, with more than 20 paintings and calligraphy counters. The six floor is the exhibition Hall of the Tong Xi Art Museum, which has nine exhibition halls and ten exhibition areas. The seven floor is located in the art exhibition area, and is expected to be put into use in 2016.

The bronze statue on a sitting bench is waiting to resonate with passers-by; hundreds of scents can be tasting in the Museum of smell.

The reporter understands that with the expansion of the "art" site, the interest of shopping malls for all kinds of people to watch and play is also increasing.

"We have reached an alliance with artists from Beijing 798. In the future, in addition to various art exhibitions, small concerts, calligraphers and calligraphers will be held in the neighborhood, or the sale of artists' derivatives."

Forest Moore's relevant person in charge told reporters.

In the famous paintings produced by the Gold Austrian shopping center, several customers have been moved back to their homes.

"Actually, when you come, you will find that every art gallery has its own theme."

According to relevant personages, the art gallery of the shopping center has many showrooms, such as fantasy flower border, star journey, wood carving art exhibition, smell Museum and so on, besides the new artists' exhibition and the aesthetic space.

"In addition, all kinds of

All the contemporary art works are decorated in shops and public spaces from the first floor to the four floor, which are very eye-catching.

Meanwhile, Tong Xi regards art as an industry.

According to reporters, in addition to the Museum of art, Tong Xi also carried out the layout of industrial chain, such as art net, periodical and magazine, artwork investment and paction, art auction, VIP club, art training and so on.

Take the Tong Xi Art Exhibition Center as an example, the turnover in less than a month can reach about 22000000 yuan, and more than 260 exhibits have been sold. In the recent two art auctions, the total turnover is more than 20 million.

This data gives many circles a thumbs up.

At present, the proportion of art themes in the first tier cities has risen to 2.6% in shopping centers, which has become one of the characteristics of shopping centres attracting tourists.

According to the insiders, although the absolute proportion of art forms in Nanjing is low, the relative growth rate is swift and fast, and is in a period of rapid development.

"Many people feel that

It has nothing to do with shopping malls, but the combination of them can produce unexpected commercial value.

Industry experts believe that in recent years Nanjing commercial real estate development speed is very fast, but homogenization phenomenon is more prominent.

"Using art to overcome consumers' aesthetic fatigue in shopping centers can not only break through the art of being looked up to, but also make customers not dull when shopping and leisure."

"The combination of shopping centers and art can enrich the visual sense and quality of commercial space, and bring different consumption experiences to the public."

People in the gold and Austrian Shopping Center said that this is also their original intention to concentrate on the collection of "my art".