Outdoor Brands Try To Break Through Camels Outdoor

domestic Outdoor products industry In addition to the macroeconomic environment, a large part of the survival dilemma is the atrophy of traditional channels. This year, Online retailers The impact of Wanda, Yintai and other traditional business hundred giants are losing ground, and there are rumors about shops in some cities. Outdoor products, which rely heavily on hundreds of channels, are also in deep trouble in this wave of impact.

In this wave of shock, the first to seize the high point of the electricity supplier business, then successfully on the top of Pyramid. camel Although not yet listed, it has become one of the undisputed leading enterprises in the industry. Since 2010, camels have increased investment in online sales channels. According to the different consumer groups corresponding to online and offline, a large number of new products have been developed; through WeChat, micro-blog and consumers interaction, the influence of brands has been expanded; the "double 11" has won consecutive titles, increasing the exposure rate of camels, allowing more people to understand and recognize. Now, camel outdoor electricity supplier sales accounted for 20%~30%, will reach 35%~38% in the future, is an important brand sales channel.

Traditional business super channels have many limitations, such as cost investment, shopping mall and so on, which decide that the price can not be done too low. The trend of electricity consumption in future consumption is obvious. But for enterprises, it is not easy to do it now. From the past experience, the cost of making electricity providers is not low at all.

In fact, outdoor brands are also strived for breakthroughs. Camel outdoor products will soon be launched. Consumers can fully understand the design concept and functional features of the products purchased by sweeping the product APP two-dimensional code. At the same time, consumers can interact with APP, feedback the real product experience to the product designer for the first time, and strive to operate it as a base camp for domestic outdoor enthusiasts and promote sales channels for their products.