Jingdong Once Again Opens Up New Experience Shop In Russia

Jingdong opened its experience store plan in Russia last Friday on the "Showroom" line. Unlike Ali's line opened in Russia in October, the O2O experience store mainly displays the first line brand electronic products that have already been launched or will soon be launched by Jingdong's Russian station.

According to the Jingdong Russian speaking station, the Showroom offline experience store will open in December 4th for Russian consumers.

At that time, consumers can try out products on the Jingdong offline experience shop and purchase products under the APP client's orders. The distribution of products will be responsible for the Russian postal service which is established to cooperate with Jingdong, so as to ensure the fast and safe delivery of products.

Jingdong Russian speaking side said that through the opening of the offline experience shop, it can attract Russian consumers to approach.

Let them experience the brand products and services of Jingdong.

At the same time, it can guide online consumers to participate in offline activities experience, so as to enhance more understanding and interaction.

Jingdong overseas station also said it will actively shorten the distance from Russian users, and has directly cooperated with Russian post and SPSR to ensure the 7 day logistics timeliness.

Jingdong's Russian station is officially launched on Jingdong's "618" celebration this year. Its products include 3C digital, small household appliances, luggage and footwear, maternal and child products, home appliances, automotive supplies, sports outdoor, jewelry, watches and toys.

Before this year's double eleven, Jingdong has established strategic cooperative relations with Russia post to carry out local distribution in Russia. At the same time, it will also allow customers who purchase Jingdong self operated goods to have no reason to apply for returns on the 30 day after receiving the goods.

It is worth noting that in late October of this year, Alibaba's speed express also opened a line exhibition shop in Ukraine Avenue, Moscow City, Moscow. It was featured with product display, solid fitting rooms, on-site shopping guide and other functions.

The products displayed in this store mainly include clothing, electronic products,

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Children's articles, accessories, sports and outdoor.

Consumers can try on clothing and live experience products in the store, or search for products that can not be displayed at the express through website through mobile devices provided in the store. After the order is issued, the package will be delivered to the home by SPSR Express.

However, there is no confirmation on whether the store is operated by fast selling or with local businesses.

In terms of category, it is a multi category development route that sells quickly, while the exhibition shop in Beijing east line still takes the advantage of 3C product as the main category.

Jingdong has pointed out that Jingdong has stepped into the overseas market this year, mainly because it hopes that China's export products will gradually move towards the high value added and brand value electronic products from the low price unit of non brand clothing accessories.