Alibaba CEO Zhang Yong Talks About Supply Upgrade

Alibaba group CEO Zhang Yong delivered a speech at the Sina C+ summit today. At the end of 2015, he recalled the business changes brought by the Internet. Zhang Yong said that China has already been in the forefront of the Internet and business integration. The Internet has solved the problem of asymmetric information well. The opportunity for the future Internet lies in innovating the supply side and improving the efficiency of the supply chain, so as to satisfy and create consumer demand continuously.

Zhang Yong revealed. Alibaba We are doing a job for brands, that is, to realize the binding of offline membership system and Taobao Tmall ID, and help brands turn all the customers who can not be touched in the past into accessible users. This is one of the ways to upgrade and guide the demand.

Zhang Yong pointed out that B2B The recent boom in entrepreneurship is also a reflection of the upgrading and upgrading of the Internet supply side. Whether steel, coal or consumer goods, the way of industrial chain reconstruction is happening all the time through the Internet. The most typical way of distribution channel of Pyramid structure is gradually being upgraded and rewritten.

　　 Tmall Double 11 has just achieved 91 billion 200 million results. In the eyes of Zhang Yong, who invented the "double 11 and trader" today, double 11 success is the best example of creating demand on the Internet. Zhang Yong said that China's middle class will double in the next few years, and the consumption structure is undergoing tremendous changes. In many scenarios, this demand can be induced and aroused.

But Zhang Yong pointed out that the supply side manufacturers are not yet able to meet this escalating demand, so the future of the Internet is to upgrade the supply side. In essence, the breakthrough does not mean that the existing products are sold on the Internet. The fundamental innovation and solution is to really transform their products, and use the data of consumers to reconstruct the entire production supply chain.

Finally, Zhang Yong said, "is Internet application really going to build a official website? Is it a shop on the platform like Taobao and Tmall? I don't think so. The main thing is how to reconstruct our business system, service system and supply chain system.