To Achieve 5 Trillion Development Only Look At Clothing Shoes And Hats? Sports Consumption Is The Key.

Figures are sometimes sensitive and exciting, for example, the total scale of China's sports industry will exceed 5 trillion yuan (US $800 billion) in 2025. At the same time, figures can also be questioned, because even the United States, which accounts for about 1/3 of the global sports industry, is currently only 500 billion dollars.

The vision is beautiful, but we need to see clearly. The young Chinese sports industry has just started and needs suitable growth environment and support from all sides. Only in this way can we have the spirit and possibility of spancendence.

Industry can not just be seen Clothing and shoes

The valuation of China's sports industry in 2014 was about 400 billion yuan, of which 75% contributed by the sporting goods industry, accounting for 15% of the service industry, and less than 10% of the competition industry. In the total value of sports industry in the United States, sports service industry can account for 60%. The more mature sports market, the higher the proportion of sports service industry. And now China sport industry The layout and proportion are hard to call ideal.

Wang Jianlin, chairman of Dalian Wanda Group, said: "according to international practice, only sports events, sports brokers, sports media and so on can be called sports industry. If China calculates according to this practice, the number is very low, so we will bring sportswear and sports shoes into the sports industry. According to international standards, China's sports industry is currently only 150 billion yuan.

China's sports industry should concentrate its efforts in the next 10 years. We must rely on sports rights, including sports events, clubs, sports stars, sports venues, sports brokers and sports media. Although the Chinese Super copyright sold for 8 billion yuan, but in the young professional league system, excellent clubs and star athletes still belong to scarce resources, and the number of stadiums is even less optimistic. Although large-scale stadium facilities are not relatively scarce, small and medium-sized fitness venues are far from meeting the needs of the masses. At present, the per capita area of the 1.46 square meters is far less than that of the United States and Japan. The development of sports brokers can not be separated from the development of the competitive performance industry and the development of professional sports. It takes time to break out. In sports media, the new media show aggressive momentum and spend a lot of money on the competition for copyright, and the old pattern needs to be broken, and the situation is not clear. These are precisely the short board of Chinese Sports:

Yi Jiandong, vice president of Jiangxi University of Finance and Economics, said: "the layout of sports industry is now being integrated, but there has not been a good profit model. "Internet +", sports wearable equipment, sports video copyright, and so on, are the layout of the production level, and the service level, consumption level and spanaction level have not been fully heated up.

Consumption depends on exercise habit.

Folk sports ecology and fitness demand largely determine the scale and magnitude of the sports industry. According to the bulletin published in 2014 by the State General Administration of physical culture, in 2014, 33.9% of the urban and rural residents (including school students) often took part in physical exercise. Although the percentage increased by 5.7 percentage points compared with the 2007 statistics, the difference was still obvious compared with that of the United States (49%), Korea (45%) and Japan (47.5%).

Yi Jiandong said that the most fundamental factors that impede the development of China's sports industry have not changed significantly. First, the number of people who participate in sports is not growing fast enough. Two, the number of people directly watching matches is still very low, and the three is that sports venues and facilities are seriously inadequate. "Now that there is capital, there is a platform, but there is not enough audience."

The prosperity of sports industry must be closely related to the change of people's sports concept. People now have money, leisure, ability and willingness to watch sports competitions, participate in physical exercise, enjoy a variety of watching experience and sports experience, and pursue a healthier body and better quality of life. Today's running heat has sent positive signals.

Once sports consumption rises, there will be tremendous business opportunities in the lower reaches of the sports industry chain (venues, hardware, services, derivatives, etc.), but it will take time to meet the needs of Chinese sports consumption. Zhang Qing, President of Beijing key road sports consulting company, said: "our current sports industry is still short of molding, competitive and innovative product supply."

The industry is at a stage of readiness.

With the continuous warming of the sports industry, a number of small and medium-sized sports companies have sprung up, or focused on creating competitions, or throwing themselves into the copyright of competitions, or acting as marketing intermediaries. Without exception, they want to get a slice of the 5 trillion yuan cake.

But the actual situation is not optimistic, most small and medium-sized companies can not play their best. Jin Shaohui, who runs a competition in Beijing, runs a sports company, which focuses on small outdoor sports. He only wants to make the competition a brand in the "circle". However, the difficulty he faces now is not less than that before the opening of the competition.

The sports industry must truly usher in the golden age of rapid development. It is by no means a sports family. Yi Jiandong said: "the sports industry and many other industries have a high degree of radiation and correlation, such as training, venues, Intelligence Equipment and so on. In the past, the sports industry and other industries in China had not paid enough attention to the convergence and convergence. Now many enterprises and capital enter to find some cross and compound fields. This is conducive to a more complete structure of the whole sports industry and a larger and higher level of integration of the relevant industries. "

Zhang Qing believes that, at any rate, the current environment of the sports industry will enter the best stage of history. "No matter from the national industrial policy, or from the social investment and entrepreneurial enthusiasm, from the continuous growth of consumption demand and the market itself, we can feel that China's sports industry has reached a stage of ready development." In this difficult time to copy, with the development of China's sports industry, it should be the enrichment of sports culture, the cultivation of sports population, the formation of consumption habits, all of which will jointly support the beautiful future of China's sports industry.