The Correct Coach Christmas Advertisement Is To Play Santa Claus?

Today is the black five, people are beginning to sweep goods for Christmas, and luxury brands do not want to miss this wonderful business opportunity, attracting Christmas shopping.

However, Coach seems to be exerting its strength. In the latest Christmas advertisement, a woman is beaten by Santa Claus to see that people are embarrassed to commit cancer.

I have to say that Coach should really learn from others how to make Christmas advertisements.

In recent years, Coach has made a Christmas advertisement for a woman to beat Santa Claus and take away Coach's latest Swagger handbag to curry favor with young consumers.

Christmas is always a cheerful energy Festival. People usually greet Santa Claus with a happy mood.

Naturally, no one can accept this inadvertent beating of Santa Claus's advertisements.

David Duplantis, who is responsible for Coach global marketing, digital and customer experience, says that brands just want to play a different way in a traditional festival atmosphere in an unexpected way.

They labeled #GiveCoachOrElse with advertisements and explained: "our goal is to create a relaxing and interesting short film, emphasizing that Coach is a dream gift."

Although the brand's starting point for breakthroughs is good, such self defeating marketing is likely to reduce sales of Coach during the holiday season.

Although some people find this advertisement very funny, most people give negative comments and even suggest that Coach delete this advertisement. Someone commented, "is this the thing that people who carry Coach bags do?"

If Coach wants to use Christmas ads to increase holiday season sales, let's take a look at Burberry and Tiffany (Tiffany). These are the right ways to open Christmas advertisements.

In addition to good-looking, Burberry has not forgotten the purpose of advertising.

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All the actors wore Burberrytrench windbreaker and scarves, which were newly released by Burberry.

Art and creative area and 2015 autumn winter show, and

Embroidered with the initials of the actors.

The film also includes Burberry tailored clothing, limited edition evening dress and bucket bag.

In such a clear Christmas advertisement, consumers basically watch and then know what they should buy.

Tiffany's Christmas advertisement is also wonderful. Although the line-up is not as good as Burberry, romantic love stories are still very touching.

In the advertising blockbuster, a handsome guy met his girlfriend to save Christmas, but he was caught in a heavy snowfall and heavy traffic jam. In order to deliver the gift of Tiffany Blue to her lover as soon as possible, the hero walked to his girlfriend's downstairs by walking. When his girlfriend left the house, she gave her a gift for the first time.

Advertising combines Christmas with Tiffany style romance. Consumers are easily moved and produce the impulse to buy Tiffany as a gift.

The 2015 Christmas blockbuster, Burberry, winner of the Fashion Awards of the British Fashion Awards, was built by Working Title Films, a well-known British film and television production company, to honor the classic British movie "dancing life" 15th anniversary.

The advertising blockbuster is composed of ten black and white pearls Naomi Campbell, Beckham's two sons Romeo Beckham, and Miss Tang's manor, Michelle Dockery, Transformers's 3 leading actress Rosie Huntington-Whiteley, etc.

Such a luxurious lineup is a tribute to classic movies. This Christmas advertisement is hard to forget.