Why Did Forever 21 Receive The Attention Of Instagram?

Under the impact of social media today, it is necessary for the brand to customize social media strategy for the millennial generation, and any company can benefit from it.

Forever 21 global social media manager Mario Moreno said: "most of your fans in social media are millennials, which may be different from your CRM database."

In order to establish a reliable strategy, it is the key to use and excavate the behavior of this generation to become a brand.

The millennials believe that they are not spending more advertising but are more involved.

"For them, it is a privilege to follow your brand," Moreno said.

They think that the support and pursuit of your brand is so much power, and they will provide more for you.

Therefore, they expect you to convey information and dialogue with them in a way that is in their favor.

This is the generation of "what is good for me".

Morenos's team creates a "#F21XME" advertisement, invites consumers to use the tag to send content, and then extracts the best post content of 1-3% through point, commentary, and forwarding.

"We began to select the content that accords with our appreciation and praises our sales promotion activities.

Through the point of praise and forwarding content, we guide consumers what is worth forwarding, let them know our brand monthly product focus.

In this case, we created loyal fans and promoted them.

It also ensures that we can link to our e-commerce website so that everyone can buy it. "

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There is a special purpose: Facebook is a place where people can record and share their lives. People will share interesting things on the Internet and share interesting content on the Internet. Instagram is a source of inspiration and discovery, a place attracting global audiences; Twitter is the source of feedback, and a one to one customer service dialogue to encourage products and trends. APP is a place where users can generate content and shopping links.

What's more, they don't shop according to the season, but they choose to shop according to their lifestyle and circumstances.

For example, Sunday brunch, Coachella Music Festival, or a weekend trip to Losangeles.

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The purpose is to share them in their social media, so this is the biggest impression left by the brand.

Moreno added: "they look for brands that can provide them with social information content, and recognize and praise their content through social commentaries like commentaries, commentaries, and forwarding."

However, the millennials actually serve the brand by providing users' content, and spread the content through word of mouth.

Moreno said: "we will worry about photo shoots and advertising budgets, but they are all created for you.

If they think it is cool, they will share it. "

By focusing on customers and promoting their marketing strategies, his team has increased its Instagram account fans to 8 million 800 thousand a year by increasing 3 million fans, making it the fourth most popular brand in Instagram.