Textile Machinery + A New Economic Breakthrough Under The Industrial Internet Revolution

Combining textile machinery with the Internet to find new economic breakthroughs

It can be said that the domestic market mechanism is one of the earliest traditional entity industries, and is also affected by the "industrial Internet revolution".

According to a survey data of China's report hall, more than 60% of the traditional Internet e-commerce and mobile Internet e-commerce are under attack.

The volume of product orders in the traditional offline market of accessories enterprises has declined, and 40% of textile machinery parts enterprises have begun to try to merge with the development of mobile e-commerce.

The rapid development of the Internet economy has led to the "industrial Internet revolution". This bottom-up economic change has had an unprecedented impact on the development of the traditional physical industry. The most obvious trend is that the traditional entity enterprises can no longer rely on a single offline market to get the economic growth of enterprises.

In order to deal with the impact of the "industrial Internet revolution", the major traditional entities are seeking new ways to ensure the effective growth of the enterprise economy.

In order to find a new way to ensure the effective growth of enterprise's economic efficiency, many textile machinery accessories enterprises will hope to put it on the mobile marketing and try to pass it.

This brand new marketing mode opens up online product sales channels to win sales of products.

Then, can this efficient and accurate marketing mode of mobile marketing bring hope to traditional textile machinery accessories enterprises?

China's report hall released the "2015-2020 years of China Textile machinery parts industry segmentation market research and key enterprises in-depth investigation and analysis report".

It points out that the biggest advantage of mobile marketing is to break through the drawbacks of traditional marketing being limited by time and space. This marketing mode of information dissemination using the "fifth generation media" can more accurately push enterprise product information to the end target audience, thereby building a bridge for efficient communication between enterprises and consumers, helping enterprises tap potential customers fully and drive the sales volume of enterprises to increase.

For the traditional textile machinery accessories enterprises, although the economic growth of enterprises has long been dependent on the traditional offline market, the advent of the "industrial Internet revolution" has changed the situation rapidly.

Mobile electric business has become a new economic growth point of traditional textile machinery accessories enterprises.

Therefore, actively developing mobile marketing is not only an effective way to enhance the economic efficiency of traditional textile machinery accessories enterprises, but also a way to break through the future development of enterprises.

However, the head of textile machinery parts of China's report hall points out that mobile marketing is different from traditional marketing mode, whether in mode or information content. Therefore, in the process of developing mobile marketing, traditional textile machinery accessories enterprises need to grasp the information needs of target audience groups, analyze the group characteristics of target audience groups, and target enterprises and product information to target audience groups, so as to achieve better marketing results.