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    In China, Luxury Goods Or Some Stores Have Become Difficult.

    2015/11/25 21:47:00 19

    Chinese MarketLuxury GoodsStores

    Although China's luxury electric business ushered in a fast development in 2015, it was favored by the capital. However, the Institute of wealth quality believes that the prospect of China's luxury electric business is far from optimistic. According to the survey, 96% of China's high asset groups do not recognize China's luxury local e-commerce website and App.

    China's luxury electric business is facing the biggest problem at this stage, that is, the supply of goods can not be solved, and the international line brands can not give authorization to luxury electric providers.

    Zhou Ting told surging news that the problem of supply does not solve, which means that there is no way to solve the problem of fake.

    The news of discounts at the Gucci flagship store in Jinying International Plaza, Jingan District, Shanghai, did not allow the Dragon at the gate of Gucci.

    Although the global luxury market is still facing many pressures, according to the 2015 China luxury report released by the wealth Research Institute in November 24th, the global luxury market capacity will reach a record $255 billion 200 million in 2015. Among them, the global luxury goods consumption of Chinese consumers is as high as 740 billion yuan, an increase of 100 billion yuan compared with 2014.

    The report shows that in 2015, Chinese consumers' consumption of overseas luxury goods amounted to 91 billion US dollars, that is, 78% of luxury consumption occurred overseas, and the situation of consumption outflow was still serious.

    The Institute of wealth and quality found that the difference in luxury prices between domestic and overseas has significantly narrowed compared with 2011, from an average of about 50% before, to a price difference of 20-30% between 2015.

    This has a significant relationship with the policies released by the Chinese government in recent years to further reduce import tariffs.

    Zhou Ting, President of the Institute of wealth and quality, believes that in 2016, the Chinese government will further increase its import tariff adjustment and use various policy measures to restrict overseas shopping so as to promote China's local market.

    consumption

    In the future, China will be the cheapest place to buy luxury goods globally.

    According to the survey, the difference between domestic and overseas watches is the highest among all luxuries. The highest price difference of watches can reach 89%, while the average price difference of liquor is the largest, reaching 64%.

    In the past week, the top

    Luxury goods

    Louis Weedon, the brand Louis Vuitton, has announced that it will close its three stores in Guangzhou, Harbin and Urumqi. Although it is not the first time that stores have been in the luxury sector, LV's one-time closure of three stores has aroused heated debate in the industry.

    It is learnt that in 2015, 83% of luxury brands had various forms in China.

    Guan Dian

    Behavior, in the past few years, Prada has closed 16 stores in China, Chanel (Chanel) has closed 11 stores, and Burberry has closed 3 stores.

    "Closing shop tide" will not be terminated in the short term. Zhou Ting thinks that luxury stores will become more popular in 2016. In 2016, more than 95% luxury brands will choose to close some stores strategically and establish large experience and service centers instead of existing stores.


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