Amazon'S Advertisement For The Nazi Flag On The New York Subway Was Stunned.

New York subway has long been the usual way of marketing for big companies, but Amazon's recent advertisements have stunned people. The seats on the 42 Street connecting line have been flushing with the banner of "Nazi" and "Japanese Empire".

The flag on one side of the seat does not contain the symbol of Nazi symbol. The pattern of the garlands under the hawk's claws of the Nazi empire is replaced by a cross.

The upper left corner, while the other side, representing the Japanese Empire, is an obvious flag of the sun.

This is Amazon's publicity campaign for the new The Man in the High Castle, written by Philip Dick, a science fiction writer (Philip K. Dick) in 1962. The story is about the axis world conquering the allies in World War II. The United States surrendered to Nazi Germany and Japanese Empire and was divided by Germany and Japan.

Amazon's advertising cost on the New York subway is unknown, but as the key area of business marketing, the big New York pport administration has annual advertising revenue of up to US $130 million.

In recent years, Amazon has launched a high-profile homemade drama market. It has set up a production studio for film and television productions, and has signed Woody Alan as a screenwriter and director.

Such ads have been bombarded since it was launched in November 15th, but the latest news is that these originally planned to continue until December 14th advertising was withdrawn in November 24th.

Many netizens criticized the social networking site: "my God, this kind of

It must be crazy to use the Nazi flag. "

"This marketing method is really stupid. Is it really good to catch people's eyes in public pportation?" "Amazon is also too busy to publicize the new drama, but the New York Metro can agree. It's really weird."

"The elements of this advertisement are very sensitive to many people," Evan Bernstein, regional director of New York Anti-Defamation League, said in a written statement.

"We are not saying that people have no right to express themselves freely, but this is obviously insensitive. We hope that advertisements on public pport should be cautious."

"The problem is that the Nazi symbols and the flag of the United States are put together without any explanation.

For those who do not understand this drama and the original novel, they will have an inner hate and antipathy.

He said.

In April this year, the Metropolitan Transit Authority of the United States issued a regulation prohibiting the political advertisements posted in New York subway.

But Kevin Ortiz, a spokesman for the authority, said Amazon's advertising does not violate their demands for "advertising neutrality".

Not only the people, but also some government officials expressed their dissatisfaction with this matter, and New York governor Andrew Cuomo said he wanted Amazon to pull down the "offensive" advertisements.

He used the word "despicable" to describe, "I will call".

If they do not withdraw, I will order the pport authority to withdraw.

Senator Jeffrey Dinowitz said, "as a Jew, I feel offended; I am embarrassed as a new Yorker."

"The MTRC should be ashamed and apologized, which not only hurt Jewish groups, but also all Americans."

Even the mayor of New York, Bill de Blasio, joined the group. He said: "this is irresponsible and offensive to survivors of World War II and their Holocaust, as well as their families and countless New Yorkers."

He also insisted that Amazon should withdraw advertising.

But compared with Netflix's highly popular "card house", Amazon's homemade drama has not been able to cause too much ripple.

Even the pparency life, which won the Golden Globe Award in January this year, is also very popular. According to the 14 year Q4 data of CIRP, 40% of the Amazon Prime members who have seen at least one "pparent life" TV series account for only 10% of the members of the drama.

The media and investors are also waiting to see the Amazon's involvement in the entertainment industry. Amazon's investment in the original drama has been increasing. Many investors are beginning to worry about the lack of profitability of the business, and the disclosure of the expenditure is not detailed enough.