Louis Vuitton: Big Brands Always Invite Pain.

Louis Vuitton is the first brand to be labeled as "luxury" in the hearts of Chinese people. The Neverfull of the old flower pattern has become the first big bag of many people. Even the old aunts who have no sharp sense of fashion are also aware that "LV is a good thing".

However, for Louis Vuitton, this is not a long time to be happy.

It sounds that the name of the old luxury goods can't stand down, but after all, there is an old word, which means that it is easy to be abandoned by the younger generation. Now they are the core consumer groups that the major fashion brands are striving for.

Fortunately, the big tree attracts the wind, and the brand is always big. It always brings pain. In recent years, Louis Vuitton has settled the position of the first tier.

Taking the characters in Jin Yong's novels as an example, LV is like Zhang Sanfeng, creating a Wudang by virtue of a Joyoung real classics, like the Neverfull bag that has been enduring for the present, and has created Taijiquan after the centenary birth. It is just like commemorating the birth of the brand 160th anniversary, and the super strong designer named jointly by LV.

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Not only long life, but also innovation. No wonder the status of the king can not be shaken.

The most familiar cross-border cooperation is also a pioneer in the fashion and art circles. It is the black and white tri colored series jointly launched by Louis Vuitton and Murakami Takashi in 2003.

Murakami Takashi's sunflower and cherry patterns are lively and very popular with young people. They just neutralize the stereotyped sense of the old flower pattern.

If we join hands with art, it is a wonderful move.

It's a strong dose of medicine.

Let's take a look at the stars in Louis Vuitton's advertisements: Angelina, Julie, David Bowie, Phelps, Sean Connelly, Scarlett Johansson, and Miss Chen.

Across all fields and age groups.

Whether you are a small group or catch up with fashion, it is nostalgia or new faces. There is always a star you like who appears in the advertisement with LV bag on your back.

In July of this year,

The group announced that all cooperation with Murakami Takashi had ceased production and sale.

If you happen to have a Murakami Takashi LV bag, Congratulations! Please collect it and wait for appreciation.

The graffiti series, which is working with Stephen Sprouse, is also amazing and popular with all the celebrities.

Pompco went on the scene in person and photographed the bag naked.

To say that the Louis Vuitton bag can last forever and keep secret for a long time, we have to mention Marc Jacobs., a talented designer nicknamed "little horse", who constantly injected fresh blood into LV with her own creativity, and chose the cleverest and highest way to combine with art.