What Magic Weapon Is Used To Defeat ONLY And VERO MODA?

In addition to the big Tmall sellers such as UNIQLO, Han dresses, La Natsu Bell and so on, 11 of the women's clothing winners and Taobao women's wear shops.

Ruili's home grown model Zhang Da Yi's Taobao shop appeared the picture of fans' crazy rob; at the end of October 2013, it was bought at high price by camels, which was rarely exposed before the 3 Golden Delicious 10 year old Taobao shop bug XIAOCHONG (hereinafter referred to as bug), also sold 24 million 310 thousand on double 11.

Although compared with the international brand names and traditional brands, the number of double 11 single day turnover of hundreds of millions of brands is still unmatched. But it is undeniable that some Taobao sellers are breaking through and catching up with each other from many aspects such as operation, product, brand, positioning, and so on.

After 100 days of pformation, the bug insisted on the international price of European and American fans and customers, up to 1000, cooperating with international famous brands, and achieved good results in double 11, even beating the tradition.

ONLY and VERO MODA.

At the end of April this year, the bug escaped from Taobao and closed shop for 100 days.

A few hundred days later, the bug announced the brand upgrading, insect Angel program, SWAROVSKI cooperation and other heavyweight initiatives, which seems to be a new starting point for its brand pformation.

On the product, the worm will adhere to the following three ways: first, continue to retain the traditional Taobao women's good buy system; two, develop independent research and development products, and cooperate with Skei Ed Nor Sch, Japan island fine and other top partners, such as "Taobao" period, the founder of the worm went to Japan, and the chairman of the Japan island Fine Machinery Association to cooperate with each other, and jointly launched the "18 needle fully molded seamless knitted products", becoming the first woman to use this technology in the whole network. Three, invited famous designers to design, create interesting red man joint name and so on.

The quantity of products has been adjusted from more than 3000 to 700 in one year, and it will pay more attention to each product.

The protagonist behind the Taobao women's wear shop is still dominated by net red, and the beautiful figures of annual sales exceeding ten million make the net red economy the focus of attention.

The founder "bug" is the earliest live model on Taobao. Although it owns the first net red of Taobao, the way of marketing is not entirely dependent on net red.

Around the interaction with buyers, the bug wants to establish a new relationship and choose buyers models and "worm angels" in loyal buyers.

"Everyone says that the clothes of the worm nest are very good, but it's so good that we have a sense of distance. Our idea is that the clothes of the insects can be worn by everyone and make you better, so we hope that more ordinary buyers will join our model team and deduce the true beauty of the clothes."

The bug said earlier in the media coverage.

Related officials said that before that, the worm weakened the high inventory buyer system.

Heavy fabric, heavy quality, rather than the number of products, and now maintain 2-3 times a month, the new speed, "almost every new city can sit on the championship of women's clothing category."

In August 18th, after the upgrade, the insect brand brought the first 15 new products to the new market.

A quiz before: a yarn, a shirt, and no seams on the whole dress. "The first line of garments is seamless" is the theme of this new day. The 18 knitted full knitted seamless knitted products are sold out on the same day, with 3 million sales, while the passenger price is more than 1000 yuan, with a conversion rate of 8%.

In the three months after the pition, double 11 is undoubtedly a big test after the worm is born.

According to official data from Taobao, double 11 runs for 43 minutes, and Taobao's store turnover is broken tens of millions, reaching 24 at 11, and the final turnover is 24 million 310 thousand.

Relevant responsible person said: "many of them sell products at midday, and if the supply is adequate, the whole day sales volume should be 30 million."

In addition, the data provided by the insect showed that during the double 11 period, the consumption of the top ten Buyers was higher than 30 thousand, the consumption volume was near 60 thousand, the maximum number of shopping cart orders was 37, the 14500 yuan high price limited mink sold out instantly at zero hour, and the average price of the whole shop was 1211 yuan, of which 10 of the force's "first-line garments and gowns were seamless".