Physical Department Stores Encounter "Cold Current" Big Guys Entangled With What To Do.

It is understood that a number of shopping centers in Shenyang began to do business, started around 2013, and launched online shopping mall, but the so-called "online shopping mall", the actual role is just for visitors to browse pictures, because even click into, can not afford to buy and buy.

In December 2013, the online platform affiliated with the five love group was run on line, retail and wholesale.

In March of next year, the ZTE online platform, the largest comprehensive shopping website in Northeast China, was launched on the basis of the existing department store products of Zhongxing mansion, providing famous brand products and green healthy fresh fruit and vegetable products at home and abroad. The self built express delivery team provided free delivery within the second Ring Road and launched online shopping entity stores to replace and other convenient measures.

At the beginning of the five love group online platform and the ZTE online platform, the title of the propaganda was "commercial aircraft carrier icebreaking" and "commercial giant ship". Now it is the double 11 shopping carnival. What level have they developed in two years?

Reporters browse the two e-commerce platforms found that the web page has been relatively perfect, but the actual paction data can not be fully inquired.

Five love group online platform said, last year five love group online platform O2O turnover 1 billion 400 million.

ZTE online platform did not disclose sales data, but said there was an increase in performance.

However, the two business platform responsible person acknowledged that the profits have not yet started.

It is understood that the investment of the five love group and ZTE's e-commerce platform is 50 million and nearly 100 million yuan respectively.

In terms of expenditure, personnel expenditure is a larger expenditure. Taking ZTE online platform as an example, there are hundreds of millions of wage expenditures per hundred teams per year, and there are many other costs, such as website construction fee, operation promotion fee and so on.

Because of the first batch of "eating crabs" department stores in Shenyang, the two online platforms have no reference samples for e-commerce platform operators. Many of them are trying their own way, and have made some detours and encountered some difficulties.

The head of ZTE online platform said that the payback period of the electricity supplier is longer, so paying is inevitable. At present, it is the integration stage, and has not yet realized profits.

Despite the fact that the business of Shenyang's entity stores is not smooth, the Department Store chiefs did not lose heart, and they tried every means to join the ranks.

In October 30th, Li Weilong, chairman of Xing Long group, led the group leaders and relevant leaders of the headquarters to interview 35 applicants for the company's electricity supplier.

Like Xinlong, other entities in Shenyang are still eager for "electric shock".

An insider in a department store in Shenyang has revealed that in recent years, Shenyang has already started to make electricity suppliers, and there are not less than 10 physical stores, but some have gone to Hangzhou and Shanghai cities for a lot of visits, but in the end, most of them have given up or are still waiting.

Whether it is abandoned or wait-and-see, its common point is not to lose heart. Although sitting on solid department stores, but facing the big platforms such as Alibaba and Jingdong, it seems that they can not afford to do anything, and how to do it is entangled. Because the profits can not be seen in the short term, the effective combination of physical stores and large investment can not be found, so this contradictory psychology has been entangled.

"This year there are several department stores to restart the electricity supplier, whether it can develop or not."

An industry insider said.

The head of a shopping mall said that the pressure brought by the electricity supplier to the department store was unprecedented, and it was no longer enough to turn the shopping mall into a "fitting room". The offline share was gradually eroding, but the shopping mall had no counterattack power.

In this case, the physical department stores have tried the water business, but they can not find any breakthroughs. O2O, experiential shopping and other formats have failed.

According to Wind information statistics, as of now, three quarterly reports or three quarterly announces have been announced for 30.

Among the listed companies, 15 net profit fell in the first three quarters of this year, accounting for 50%.

And the department stores in business are not doing as well as they want.

In the first half of the first half of this year, the total revenue of the two department stores declined in the first half of this year.

Shenyang commercial city recently announced its semi annual report in 2015. The total operating income in the reporting period reached 657 million 200 thousand yuan, a decrease of 164 million 620 thousand yuan over the 821 million 820 thousand yuan a year earlier, with a decrease of 20.03%.

ZTE Shenyang commercial building (Group) Limited by Share Ltd semi annual report shows that the total revenue in the first half of the year was about 1 billion 597 million yuan, 5.09% less than the same period last year.

Net profit attributable to shareholders of listed companies was 25 million 360 thousand yuan, 25.37% lower than the same period last year.

According to the relevant personage of the provincial electricity supplier Association, a shopping mall in Shenyang will restart the development plan of the electricity supplier again this year.

"They asked a team from the south to conduct specialized market research, and the results of the survey were unexpected. They decided not to be an e-commerce provider, but they spent 2 million of the research cost."

The person said, although giving up.

But this is also an improvement.

Some shopping malls are doing more business when they are doing business. They all know that the electricity supplier is the trend of the times, so they rush to recruit and form a team, and finally persist for a period of time without profits and give up.