Overcapacity Is The Biggest Problem In The Textile Industry.

Over 50% of China's textile enterprises consider overcapacity.

"China weaving Guangzhou value" held on the afternoon of 17

Summit Forum understands that a research report on China's latest textile industry is officially released in Guangzhou.

The report points out that China's textile enterprises are generally facing diversified challenges such as rising costs, increasing market competition and shortage of funds. Over 30% of the textile enterprises in China are facing the problem of electric shock, and over 50% of enterprises think there is a surplus capacity.

It is understood that the "China weaving and Guangzhou value" textile industry research report was released by Guangzhou International Textile City and Caixin media. The report is based on the in-depth study of 1268 Chinese textile enterprises in 31 cities nationwide in July this year. It refers to analyzing the fundamental trend of the development of the industry, the plight of enterprises and the opportunities that have emerged, and explores the feasible pformation route of the textile industry in the future.

Multiple challenges:

The impact of circulation enterprises is weak in independent innovation capability.

The report points out that, whether production enterprises or circulation enterprises, Chinese textile enterprises are generally facing three problems of rising costs, increasing market competition and shortage of funds, among which over 40% of the textile enterprises in China are faced with a shortage of funds.

According to the survey results, as e-commerce gradually penetrated into various industries, 33.6% of the national textile circulation enterprises are facing the problem of electric shock.

And 29% of the production enterprises are facing major challenges in the energy saving and emission reduction targets.

This year, the downward pressure on China's economy is still increasing, and domestic demand is decreasing.

The problem of increasing inventory has become increasingly prominent.

57.6% of the textile enterprises in the country believe that there is a surplus capacity, and 56.2% of textile production enterprises believe that the weak ability of independent innovation is the main reason for overcapacity.

Millennium commercial city: Guangzhou is still a textile business card.

As a "Millennium merchant city", Guangzhou has its unique geographical location and profound textile manufacturing and trading history.

Research shows that Guangzhou is still a business card in China's various fields, especially the textile industry.

Xiao Zhenyu, director of Guangzhou Business Committee, pointed out that the development of Guangzhou's textile industry is a microcosm of China's textile industry.

Since the reform and opening up, Guangzhou textile industry has gone from small workshops to a large number of industrial production, from the separate processing to the gorgeous turn of product design.

In the eyes of national textile enterprises, Guangzhou is still the most important place of trade, place of sale and source of goods, which provides strong support for Guangzhou's future development.

Research shows that the perception of fashion in Guangzhou enterprises is more obvious.

69.8% of enterprises invested only in 0%-5% for brand promotion.

Therefore, textile enterprises in Guangzhou still have great room for development in brand strategy.

Compared with the e-commerce platform, the entity store has comparative advantages in after-sales service, emotional maintenance, brand identification and so on.

The report points out that in the process of pforming China into a powerful textile country from a big textile country, the textile enterprises in Guangzhou can take the opportunity to rebuild their value and burst out new vitality in the new environment.