Hangzhou: 2016 5 Stores Will Be Opened In The First Half Of The Year.

It is understood that by the first half of next year, there will be at least 5 commercial complexes in Hangzhou open for business, and each shopping mall has its own consumer group positioning, strives to pursue differentiation.

Consumer experience has the advantage of traditional retail want to counter attack

A recent report released by the consulting firm Accenture's "2015 global seamless retail survey China insight" shows that traditional retailers are very likely to achieve counterattack. A notable phenomenon is that over 90% consumers still feel that physical store shopping is more convenient or convenient.

For Hangzhou, this "counterattack" has just passed the "double 11" and the weekend.

Celebrating has already begun to take shape.

In November 15th, the sales volume of single store in Yintai Wulin store reached 205 million yuan on the day of the celebration, while the sales of other cities in the times of the outlets of the outlets of the outlets in the year November 14th increased by 125% over the same period last year.

In addition, from the end of this year to about half a year in the first half of next year,

At least 5 new shopping centers are open, and traditional retail seems to have found a long lost trend.

Traditional retail prices can be done well.

There is no need to worry about being crushed by the electricity supplier.

Yintai proposed this year's "same price for online and offline businesses", while the clothing store's times shop hit the lowest discount in the past few years.

"Can we get the same price and line, and ensure the quality of the goods? Will we also worry about customers not shopping in the mall?" one industry insider said.

Always

In the past two years, the sales volume of Li Xing shopping plaza is nearly 30%.

Chen Min, the chairman of the famous brand, told reporters that the popularity of the fashion is high, the price is relative to the civilian population, and the price is basically the same.

As far as commodities are concerned, what consumers want today is high quality and low price goods.

If we can achieve the same price on line and offline, many consumers will return to the line, but the shop is just one more channel.

Ye Guofu, co-founder of famous brand and excellent product, said so.

At least 5 new shopping malls will be opened in the first half of next year.

Experiential consumption is still the main competitiveness

Even in the face of the impact of e-commerce, shopping centers still maintain the original practice rhythm.

It is understood that by the first half of next year, there will be at least 5 commercial complexes in Hangzhou to open, and the dream of the city will be opened at the end of this month. The 2 phase of Xingguang road is expected to open at the end of this year; the opening time of the national City Plaza in the Wulin business circle is scheduled for the first half of next year; "Shangcheng 1157 Li Xing" has been set to open in March next year, and the Yintai city of Xiasha is expected to open early next year.

Moreover, each shopping mall has its own consumer group positioning, vigorously pursuing differentiation.

Yong Wang Meng Le City and Xiasha Yintai city all play the main role of community type family consumption.

Among them, the dream city clearly targeted the target consumer group in the 30-49 year old child family after 80, so the overall planning is almost set around the "family".

The biggest bright spot is children's business, including children's department stores and indoor children's amusement, almost occupying the 3 floor of the whole shopping mall.

In addition to retaining the advantage of Li Xing's fast fashion brand, Shangcheng 1157 Li Xing, located near Wan Song Ling, south of the city, has introduced the first "angel" of the first cultural and creative park, including 24 hour book bar, children's creativity and girlfriends creative exhibition area.

The target audience of shopping centers is young people who advocate fashion, fashion and creativity.

The city plaza of Wulin business circle has done a lot of research on the location of shopping malls during the upgrading period.

Ma Qihua, a project leader with many years of experience in the retail industry, said: "the pformed Metropolitan Plaza is positioned as the center of interest of modern people. This positioning does not talk about price attributes, but value orientation.

This can also meet the needs of post-80s and 90s.

These people are the target audience of the big city square.