Children'S "Multi Blossom" Shopping Center Area Increased 5 Times.

The report was founded by Rui Yide commercial real estate research center to investigate 262 children's format brands in 42 key cities across the country.

According to the report, because the teaching content of children's kindergarten in China tends to be standardized and repetitive, it inhibits children's active nature, explores unknown curiosity and imagination, and is unable to meet the needs of parents for children's education.

Under this background, children's formats that focus on training children's creativity and creativity have begun to accelerate their expansion in shopping centers. Shopping centers have used siphon effect to layout children centered 1+2 and even "1+4" mode of family consumption, and children's business has significantly increased the proportion of heart and heart in shopping.

According to the report, in recent years, the proportion of children's formats in shopping centers is mainly from the previous single child retailing.

Children's education, children's development, children's amusement, children's catering, children's photography and other formats expand, and the types tend to be diversified.

Over the past 5 years, the proportion of children's quality development projects in children's formats has increased from 1% to 10%, and children's education projects have increased from 5% to 27%.

In contrast, the proportion of children's retail sales dropped from 85% in 2011 to 25% in 2015.

In addition,

In the children's entertainment business, 19% of the income comes from parents' consumption.

Nowadays, more and more children's entertainment projects are no longer limited to the traditional mode of parents' watching and children's play. Instead, parents are introduced to participate in children's entertainment together to achieve parent-child interaction.

It can not only increase children's safety, but also reduce children's safety.

It can also increase the income generated by the accompanying family members. It can be described as "killing two birds with one stone".

From the age of children in shopping centres, the proportion of children aged 3 to 6 reached 27.8% in the shopping center, and the highest proportion in all ages. 6 to 9 years old (23.1%) and 9 to 12 years old (20.5%) became the main force of children's brands.

According to the report, this is due to the maturity of children's intellectual development and interest cultivation, the increasing demand for children's cultivation by parents, and on the other hand, the social will of children has begun to increase.