How To Win The Rail Pit: Let The Shopping Center Produce A First Floor.

As a running node of urban passenger flow, rail pit has improved the convenience of customers arriving and approaching commercial projects, brought the aggregation and import of people, and expanded the radiating radius of shopping centers.

Wan Bin, general manager of the new life living station project, said that rail traffic is not just about the effect of customers. For the shopping center that is closely linked to it, the most important thing is that it adds a first level concept to the shopping center.

The ground and Underground Multi-storey pfer hub of rail pit can be organically connected and integrated with commerce, and enhance the commercial value of the connection layer to the same level as the first floor.

The real impact of rail pit on commerce still depends on the location of the commercial project itself.

For businesses that have a wide range of radiation, large volume and comprehensive coverage, such as city level or at least regional shopping centers, or some professional markets, or have special personality.

The location is the crowd attracting large and large flow of radiation, and the rail pit has obvious guest gathering effect. For the community type business, the radiation target is the customers around the community. The influence of rail pit is only limited to increasing the visiting frequency of the geographical customers.

General manager of the research center, the Chinese chartered surveyor Society (RICS), China spokesman

It is not that rail pit has led the business, but that the regional demand has matured to guide rail pit and commerce.

Rail pportation is never a decisive factor in business, and commercial projects must always be based on meeting the needs of their target customers.

Rail pit is a natural passenger engine, and the real ability to release the passenger engine is the precise alignment of the project.

Rail pit business often has a "heavy burden" phenomenon. The huge subway passenger flow often takes consumption along the link layer, but can not flow upward. The flow of people is fast and fast.

The view of Ying Shi Group Research Center shows that rail pportation is never a decisive factor in business, and commercial projects must always be based on meeting the needs of their target customers.

The connection between business and rail pit is only to seek the coincidence with its pedestrian nodes. Businesses themselves should still try to make use of the passenger flow brought by rail pit and establish their own attraction.

It is the attractiveness of the project that determines whether the flow of people will flow upward.

The passenger flow characteristics of rail pit vary according to the situation.

At different levels of urban development and different stages of rail pit development, there are differences in the passenger flow between the city center and the rail pit that extends to the edge of the city.

For example, the subway connecting layer of K11 in Shanghai is directly connected to the underground one floor, that is, the introduction of its brand and Activity Exhibition of underground passenger flow to the ground.