Tigers Electronics Platform Is Placed On Jingdong.

In the tail of September, Jingdong officially announced that they signed the LVMH group's watch brand TAG Heuer and became the first brand cooperation platform of the brand in China.

Moreover, Jingdong will adopt a proprietary mode to build a flagship store for tiger, which will be sold directly from the Swiss warehouse to the Jingdong warehouse and distributed by Jingdong logistics.

Some are opened by their own platforms.

Some of them are through third party platforms, but there is no doubt that electricity providers are part of their development.

Then, can the business platform enhance their performance?

In addition to many luxury brand design directors

News, people feel unprepared and sorry, but many luxury brands are beginning to plan for change. Some are still quietly.

In terms of products, the first batch will launch 61 models, and there will be products specially supplied for Jingdong.

The Formula One stainless steel watch G.E.M. was officially launched in China and was exclusively sold online at the flagship store of Jingdong from September 28, 2015 to October 7th, with a limited sale of 350.

The price is synchronized with the offline price. The unit price varies from 10000 to 30000, and the unit price is about 15000.

According to the data of Jingdong mall, hundreds of watches have been sold. Among them, a series of Carlile series mechanical male watches sold well, 50 of which are sold well, with a favorable rate of 94%.

At the same time, we can see that some styles will participate in Jingdong's double 11 activities, and the order will be reduced by 600 yuan.

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At the beginning of this year, Chanel worked with the British luxury electronics business platform Net-a-porter to launch the Coco Crush jewelry micro series as the first bomb to test the water business.

Although it's only a one-off attempt, according to Bruno Pavlovsky, President of Chanel fashion department, "all the products are sold out quickly."

Chanel executives said there will be more accessories in the future, and the group's fashion business will expand to other markets around the world.

Pavlovsky said the move is intended to extend services to multiple channels and consolidate the relationship between brands, companies and customers.

According to the US website WWD, Chanel's e-commerce website can be entered from the home page of the official website of the United States. Recently updated fashion department App also has this function.

None of the 23 Chanel stores in the United States can provide a complete series of Chanel glasses.

Now, customers can browse or order any Chanel glasses on the Internet or in the store through a tablet computer.

The online (or store flat) orders will be delivered by a unified distribution center.

Pavlovsky says the real purpose of opening the electricity supplier is not to promote sales, but to enhance the customer experience.

He and group president and chief operating officer, John Galantic, declined to disclose sales forecasts.

Galantic said that Chanel has reduced its number of glasses dealers in the United States by 20% in 2013 and 2014, mainly among professional glasses retailers.

Senior executives declined to say how many glasses wholesalers are left.

However, they hinted that in view of the record of online sales of Chanel cosmetics products, the channel of e-commerce will become an important part of the fashion department.