Gucci Sued Ali For Sale: Ma Yun Ning Can Lose Money And Never Compromise.

In a report published on Forbes's website in November 6th,

Ma Yun, the founder and chairman of the board of directors, talked about the infringement of trademark rights and the sale of counterfeit goods by the French luxury group's Alibaba. It jumped almost from the sofa and said, "I'd rather lose the lawsuit than lose money." but we will win respect and respect.

In May this year, many luxury brands of Kering SA filed a lawsuit against Alibaba in the federal court of Manhattan, New York. The luxury brands of Kai Yun group include Gucci (Gucci) and Saint Laurent.

It was less than a year ago that Kai Yun group filed a lawsuit against Ali for the same reason for the second time.

The lawsuit says,

And its associated entities provide the online platform advertising and other necessary services for the counterfeiters.

The plaintiff asked the court to issue an order to prevent Ali from providing or assisting the sale of counterfeit products and seeking compensation for unspecified amount.

In fact, since the listing of Alibaba, there have been many more stringent measures to stop the sale of Taobao, including the closing of shops and cooperation with brands. These measures have enabled Taobao to be deleted from its blacklist by the office of the United States trade representative in 2012.

But in terms of luxury brands, these are still far from enough.

In this regard, Forbes reported that Alibaba has its own difficulties, "it can not let the small sellers who are still their parents, have no livelihood," and quoted a senior intellectual property lawyer as saying that if Alibaba eradicated fake goods from its shopping website, "they would go bankrupt".

This is not a black and white affair in Ma Yun. "If you simply say" take it down ", it is unfair to the person (seller).

We must also protect these people, not just protect brand enterprises.

You must care about everyone and safeguard their rights. "

In Ma's view, the major brands should work with Alibaba instead of killing soldiers.

When confronted with the problem of counterfeiting, Ma Yun himself is right.

It was also a bad idea. He also told Forbes, "how can Gucci or any other brand handbag be so expensive?" this is ridiculous.

He suggests that luxury companies must also reflect on their business models.

However, one of the Alibaba people close to the Forbes interview believes that Forbes's interview and writing are full of subjective factors and prejudices on the Chinese market. In fact, Ma Yun's description of things is more comprehensive, but they just intercepted "the fragments they want to get" and spliced the paragraphs together.