Clothing Stores Need To Be Different.
Generally speaking, as long as you join a clothing store, whether it is decoration or clothing styles are very similar to other clothing stores, this is not only bad, but also leads to your business, or even losing money.
Style positioning enables operators to determine whether the number of target customers is sufficient, and whether the price of the product is priced.
Competitive power
Whether it conforms to the local consumer habits and so on.
Product style is the design concept and popular interest expressed by the product.
The style of the product is divided into the mainstream style and the tributary style.
The mainstream style is of high popularity and low fashion. It is the leading product of the market. The tributary style is suitable for consumers who are very popular. They are often the precursors of fashion.
Generally speaking, the mainstream styles include: city style, country style, romantic style, rigorous style, simple style, traditional style, avant-garde style, classic style, etc. the tributaries include: market style, military police style, national style, variant style, etc.
Is the clothing store the main product or product?
Clothing style
To sell a good price, so the style of clothing is the most important for the franchisee. The franchisee can inspect the style of the garment from personality, fashion, benefits and closeness. As a franchisee, you will surely get some harvest, and insist on doing market research for a long time.
Generally speaking, clothing affiliate headquarters charges three kinds of fees for franchisees, including franchise, royalty and deposit.
The so-called "joining in gold" refers to the expenses paid by the Department to the headquarters when the shop opens before the shop opens, and the so-called royalty refers to the trademark used by the franchisee to use the headquarters and the cost paid to the headquarters by the goodwill, which is usually collected in the form of annual payment, quarterly payment or monthly payment. The guarantee fee refers to the fee charged by the headquarters to ensure that the franchisee will perform the contract or guarantee the loan.
Franchise fund
After signing the contract, it is impossible to return it, so the franchisee will have to compare the three goods before signing the contract.
The best way to pay a month is to pay the royalty. It is best not to issue several checks at the same time, so as to avoid the termination of the franchise.
The guaranteed amount is less guaranteed to the franchisee.
General clothing headquarters will be asked to join the headquarters must buy goods with headquarters, no private purchase, and this is often the headquarters and franchisees most disputes.
Because franchisees often complain about the high supply price of headquarters, but in order to meet the consistency of the quality of the chain system, the headquarters must ask the franchisees to purchase from headquarters.
Therefore, the franchisee can ask the clothing to join the headquarters to provide the headquarters supply price list at the time of signing the contract. If the supply price deviates from the market demand, the product must be replenishment.
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