Is The Opportunity For Smart Shoes To Be Viewed As An Opportunity Or A Gimmick?

The products of smart shoes were first used in children's shoes, and they can monitor the location and prevent children from losing.

In terms of market, smart shoes are still unfamiliar to most people, and few people are willing to buy them.

Smart wear has been a hot topic in recent two years. Smart shoes are also emerging. Many shoe companies have begun to cooperate with Internet Co to develop and produce intelligent shoes. Especially now that the development of manufacturing industry is hindered, and the footwear industry is in recession, smart shoes seem to be a breakthrough point in the pformation and innovation of footwear industry. The emergence of smart shoe projects is really an opportunity or a gimmick for smart shoes. Xiaobian gives you an analysis of the status quo and prospects of smart shoes.

Brands launch smart shoes

In January 2015, 361 degrees worked with Baidu to launch four smart children's shoes products, introduced Baidu Hawkeye technology, and opened the service with Baidu map LBS platform, equipped with location monitoring function, plus 361 degrees.

Baidu track monitoring combined with Baidu data can monitor children's physical condition at all times.

And launched the second generation smart children's shoes in October and is on sale.

In July 2015, Lining and Xiaomi released two smart running shoes. These two running shoes were built with the "smart core" module developed by the millet Bracelet manufacturer, which is equipped with the millet sports APP. Hua Mei smart core can provide running time, speed, step count, GPS path path and consumption of calories.

XTEP and Qihoo 360 jointly developed children's smart shoes in the first quarter of 2016 to open orders, responded enthusiastically, and is expected to launch the market in the first quarter of 2016.

XTEP also plans to launch intelligent products linked to APP, and plans to expand different types of smart equipment to bring new profit growth points.

The status quo of smart shoes

The product of intelligent shoes is the earliest.

The domestic brand development of smart shoes is also based on children's shoes. Now parents are paying more and more attention to the safety of children. The number of missing children in the country is up to 200 thousand per year, and the probability of retrieving them is only 0.1%.

Children's smart shoes can monitor location and prevent children from missing.

This is also one of the reasons why children's smart shoes are promising. The footwear industry and the Internet industry are working together to protect children's safety and reduce children's loss.

Although smart shoes are flourishing and the prospects are promising, there are still many problems in the smart shoe market.

In the market, smart shoes are still unfamiliar to most people, very few people are willing to buy, the prospect is broad but in recent years, there is no big growth and little impact on the shoe industry. In technical intelligence, many users say that the distance of shoes is not accurate, the function of APP is less practical, and the intelligence is small.

The future of smart shoes

In recent years, many shoe companies have reached their own goals through the Internet public funding to start putting into production smart shoes. They are very optimistic about the field of smart wear. The traditional footwear industry has been saturated, and shoe manufacturers are exploring new growth points. "Transformation and upgrading" has become the key word in the development of the industry.

With the deepening of the concept of "Internet addiction", smart wear is expected to become the next breakthrough in the footwear industry.

Smart shoes are still in the initial stage of development, and shoe companies are also testing water in small areas.

It will take a long way for the future smart shoes to become an industry.

Now the cross industry interaction between shoemaking enterprises and IT enterprises is a good start. The industry's optimistic attitude towards the application of intellectualization in shoe products will become one of the key points in the pformation and upgrading of manufacturing industry.