Manufacturing Industry Embraces The Internet Supply Chain Platform Of Traditional Textile Dyeing And Printing Industry Has Been Changed

Under the new normal economic situation, the textile industry as a traditional manufacturing industry is being repositioned.

According to industry sources, the textile industry is being formulated in 13th Five-Year, and the textile industry is also considered to be a fashion and consumer industry that promotes cultural creativity and lifestyle.

In the era of fast fashion and personalized consumption, we must rely on wisdom to create value, the product differentiation determined by creativity, and the contribution to create high added value, which is more than the quality of products.

It is an early insight into the trend of this industry. Since 2011, tile hurdle culture has built a personalized public service platform for flower online trading, and launched the first network of "textile industry".

Yu Guoping, general manager of tile field, who is responsible for the creation of space operations, said that at present, more than 1100 flower design studios have settled here, and a large number of young designers are gathered. Tens of thousands of original design patterns are displayed on tile fence platform every day, and the total number of flower types exceeds 120 thousand.

According to ALEXA statistics, the number of visitors to the platform is more than 100 thousand per day, which is the largest online entry for the printing industry.

Li Jianping, the owner of the red peach A flower studio, was the first designer to enter the website. 2 years ago, he only sold a picture in the first three months he just came in. Later, with his efforts and the help of the space platform, especially from the second half of last year, his men's dress design was sought after by the market. UNIQLO, Bosideng, BEAR, and L2 were all looking for him, and he was designated to personalize the flower pattern for the brand.

At the same time, because tile hurdle launched the zero cost entrepreneurship policy, there are many students from Zhejiang Sci-Tech University, Chinese Academy of fine arts, Shaoxing University and other universities who have been reading or graduating. These small creative customers have grown rapidly on the platform of tile fence, like Jie Shen, a creative designer who settled on the platform after graduation. He earned only 600 yuan in the first month, and now continues to launch his original flower pattern, with an average monthly income of over 8000 yuan.

As a manufacturing enterprise with 30 years of accumulation, it has natural sensitivity to the industry and market.

As mentioned before, the future era is a creative era.

Those who can apply creativity to the best will be able to master the next wave of textile and garment development and lead the fashion trend.

Ma Jianfeng, general manager of Shaoxing digital ink printing company, who has nearly 10 years of experience in fabric production, dyeing and printing, sighed, "the clothing brands of the first tier attach great importance to the design of flower patterns. It is common to spend two thousand or three thousand on buying a desirable flower pattern.

Anyone who can develop a good creative pattern can win the order.

The value of creativity is reflected in the product. Good pattern design can even turn the price of the product up to several times.

The tile bar is the first in the industry to gather mass creative wisdom through the Internet + design model, which makes designers and fabric developers even the brand clothing merchants butt seamlessly, changing the traditional textile printing and dyeing industry supply chain platform.

On the other hand, as a new platform for entrepreneurial services,

After the first round of rapid development, the hurdles hurdled in the era of Internet speed, and faced with urgent issues of rapidly pforming market opportunities and strengthening their core competitiveness.

Data show that last year the scale of printing and dyeing enterprises dyeing and printing cloth production 53 billion 674 million meters, nearly 25% of printed cloth.

An average of 5000 meters, a flower pattern, need 2 million flowers, flower type demand for the 1 billion class market.

It is no doubt a shortcut to bring into play the advantages of the first portal of printing design, quickly seize market space, and cooperate with powerful enterprises to accelerate the development of strong industries.

Chen Jianding, chairman of tile column culture, thinks that

The deep integration with manufacturing industry is the general trend.

It has a high degree of coincidence with the tile customers on the target customers, and has strong complementarity in terms of industrial advantages. After the two sides' cooperation, they can rapidly expand the market impact and establish the status of the Internet + leading enterprises in the textile printing and dyeing industry to achieve a win-win situation.

The manufacturing industry embraces the Internet, and it is also inspiring to reconstruct the value chain of the entire textile industry based on the marriage formed by tile fence based on its own breakthrough.

For the pmission, a large amount of backstage data precipitated from tile platform can be used to analyze the trend of the textile and garment industry, enhance the grasp and quick response to the upstream trend of the industry chain, and advance the research and development and reserve integrated printing and dyeing technology solutions, and develop R & D work from passive response to active lead.

At the same time, it can also help existing customers to bring over valued business orders, so as to enhance customer volume and enhance customer stickiness.

For tile hurdles, with the help of a p shareholding company for nearly 30 years

The customer resources and strong brand strength of the field ploughed open space for the two take-off of the largest flower trading platform in the country.

In the concept of bilateral cooperation, the core of the printing industry chain ecosystem built by tile fence is the designer.

Yu Guoping said: "we will introduce more excellent designers in this business, and focus on building the original designer boutique alliance. On the one hand, we will provide them with various forms of sharing activities such as designer salon, fashion trend exchange, and on the other hand, promote genuine and excellent original design continuously."

High quality and continuous original ability will enable the vast majority of fabric suppliers, printing factories and garment home textile manufacturers to change the low-end commercial form that is purely processed and not designed, accelerate the development of fabrics, enhance the competitiveness of the market, and extend to the high value-added manufacturing industry.

"Apart from the greatly reduced cost of flower type development, the more important thing is that the added value of products will bring us more quality orders."

A fabric dealer told reporters.

It is worth looking forward to, with the flower design service as the entry, further open the printing platform and finished fabric trading platform, throughout the entire textile printing industry chain, consumers personalized fabrics, textile products customization of the broad imagination space will be opened.