The B2C And C2C Models Are Not Perfect.

In the traditional sense, the main mode of electric business is B2C and C2C, and B2C is divided into self run and platform, benchmarking Jingdong and Tmall.

It is undeniable that these models have the advantages of pparent price, rich choice and simple experience for consumers. For businesses, they can avoid the cost of physical shops.

But their disadvantages are also obvious.

The same problem with traditional commodities such as fakes is not to be discussed. 1, for consumers, there are several problems:

Lack of consumption experience.

Consumers can see and feel before shopping, and have obvious advantages in purchasing household appliances, furniture and clothing.

More importantly, the shopping process itself is a way of life, which is full of fun, rather than just completing the task of "shopping".

If you go shopping with your family or go shopping in Hongkong with your friends, you should be impressed with the experience of shopping.

The electricity supplier 1 is result oriented, and shopping itself should focus on the process at the same time, giving consumers better environment.

The high-end shopping malls will have perfume, carefully selected background music and unique decorating designs. These are shopping experiences.

Services are difficult to match entities.

When a paction is completed, consumers need a lot of services, including pre sale shopping guide consultation, trial experience, merchandise inspection, logistics service, after-sale maintenance and so on.

Although the electronic commerce platform has been improving services through many ways such as door-to-door delivery and return insurance, there is no doubt that these methods can not match the physical stores.

One of the simplest examples is inspection, which can be checked on the spot after physical shopping. Although the electricity supplier encourages people to inspect the goods when they open the package, they ask themselves how many consumers are conscious or qualified to do so.

Unable

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When we shop in a physical shopping mall or supermarket, there are other behaviors when shopping, such as buying a cup of milk tea, going tired to eat, watching a movie before going shopping, and going to a playground with children.

This is one-stop consumption.

The electricity supplier has more to satisfy the "bag shopping". According to the data previously disclosed by Wang Jianlin, China's total consumption is 25 trillion, and the bag shopping is the 10 trillion of the real commodity shopping. Other travel, catering, culture and other non bag shopping are 10 trillion of life service consumption.

In the era of electricity supplier 1, bags shopping is not separate from non bag shopping, even if it is bag shopping, it is also independent among different categories, such as buying 3C appliances to go to a platform, buying clothes and going to another house.

It is difficult to satisfy quality consumption.

A general impression is given to everyone.

The price itself is very pparent, reducing intermediate links, reducing channel costs, and double eleven such big promotion marketing activities, in short, is cheap.

Many consumers in China are indeed price sensitive, but China is ushering in an unprecedented consumption upgrade. With the improvement of people's consumption ability, the quality of consumption will be more pursued. The popularity of imported commodities in recent years reflects this trend.

Many quality consumption, such as luxury goods, cultural artworks and physical stores, will be more obvious. If you buy a watch with a few hundred yuan, you may try online shopping, but if you buy tens of thousands of watches, you will probably consider the entity.