How Can Consumers Make More Money When They Pay More?
If you want to be a mental customer, spend less and save more, start by recognizing the hidden tricks that you can see everywhere.
Even though there are not many things to sell in the shop, there are few words that can be seen on the windows.
As long as they can attract customers into the store, they are more interested in not selling products.
It is not enough to "sell" two words. "Special time purchase" can also enhance the urgency of customers buying goods.
And in general, the price of time limited special purchases is also very attractive.
When you enter the store, when you see these goods, you'd better slow down and think about whether it is worth your money.
Paying the bill
。
Almost every shop door is lined with rows of shopping carts.
In 1930s, the advent of shopping carts provided convenience for consumers of large purchases.
A shopping cart within reach is welcome to fill it up.
As soon as you enter the supermarket, you see the colourful shelves on the aisle. You must be in a good mood as a customer.
With a good mood, not only do I want to buy more, but I think this shop is better than others.
Through the colorful shelves, the oncoming flowers and baked foods are sending you endless fragrance, stimulating your taste buds, and stimulating your desire for shopping.
Customers who want to buy these things have to go all over the supermarket, and after that, the shopping cart may be getting more and more full.
Always shopping at a local grocery store, do you find that you suddenly can't find Italy sauce? Every once in a while, the supermarket will change the layout of its internal cargo, so that customers can only spend more time looking for what they want to buy: they will see more and buy more naturally.
Moreover, customers who walk in the supermarket labyrinth tend to concentrate their attention on the shelves in order to buy the products of their hearts.
In the US and China, all the passing vehicles are on the right side, which also makes customers more inclined to buy goods on the right shelf.
Stores want goods that customers want to buy on the same level of shelves with their eyes, reaching them.
And the goods that people like are marked with the eye-catching logo and placed in the innermost part of the aisle.
So when you are ready to shop, don't forget to look up and down, buy similar products at a lower price, and save a lot of money.
This method just wants to slow down your pace, let you shop in the store for a longer time, but also for you to introduce a lot of new products.
In this way, customers will also increase their chances of buying new products, and after a free trial,
customer
Often feel that they should buy more.
When we see the price of 0.99 yuan, we usually rounded down.
That is to say, the 1.99 yuan commodity is actually 1 yuan instead of 2 yuan in our eyes, so the probability of buying it will increase.
It feels small to make a little bit of money, but only one thing can save the same money.
A recent survey shows that when people see such activities, the number of shopping increases significantly, and the larger the amount, the more they buy.
People are easily fooled into thinking that they have picked up the big bargain and actually bought it. They usually do not buy so many things at ordinary times.
"If you are not satisfied with the product, you can refund it."
This is a promise made by every store. It seems to imply that no matter what customers buy, they will not lose money and let people put their guard and reluctance down.
But this is actually a trap. If it is really dissatisfied with the goods, the process of refund is extremely difficult, so many people will not bother about it.
The warm colors of red, orange and yellow attract customers' attention, while the cool colors of blue and green make people buy more.
Research shows that relaxing music enables people to shop leisurely and spend more.
In contrast, strong music makes people rush and can't stimulate shopping.
Classical music is good for expensive consumption.
Storefront
The size is very important.
If the store is crowded and the shopping experience is poor, customers will spend less time in the store and buy less, no matter whether there is a shopping plan or not.
The most profitable place for shops is the cashier's aisle.
After wandering around the grocery store, your self-control is already exhausted.
Shops can expect to be queued up at the cashier, where you are deeply attracted by candy and magazines there.
Business applications sometimes give you three goods, but at the same time you will buy goods that you never intended to buy.
Businesses want to publicize the latest products to you through twinkling push and reminders, so that you are always in the "shopping mode".
When goods are out of stock or stock is insufficient, shops often provide free delivery service.
But this is just a trick that makes you decide to pay the bill that day.
The best way to do this is to make the most affordable decision before shopping.
Moreover, free delivery is not always on time, and sometimes there are 7-10 business days to wait.
By then, you may have thought about whether you need this product.
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