HOZ The Back Street Is Stunning. The 2015CHIC Autumn Show Has A Unique Charm Of Leisure And Fashion.

October 2015 13~15, the twenty-third China International

Autumn Fair (CHIC autumn exhibition)

For three days...

Among them, a lot of exhibitors have left a deep impression on us. This year, HOZ is amazed at the autumn exhibition of 2015CHIC. Let's look at its charm together.

The reporter interviewed the relevant person in charge of HOZ. The details are as follows:

HOZ rear street is mainly made of fashionable casual shoes, similar to canvas shoes, and accessories. The main market positioning is aimed at young and fashionable consumers, and the main consumer group is 25-30 years old.

The price is about 300-500 yuan, and in winter there will be some special products such as wool boots, which are pure wool materials from Australia.

Regarding the channel situation, the HOZ official said that the brand owners are in the fashion trend, and there are basically some mainstream shopping malls and a second tier city in North Canton, such as Shanghai's eight hundred companion, Beijing's Universiade City, Hangzhou, Guangzhou and other places, as well as some youth fashion Plaza and shopping center, such as: Wanda system.

In addition, Shanghai, Guangzhou and Henan are doing their own businesses. Elsewhere, franchisees are doing so. There are about 300 franchisees in the country. The company is mainly investment oriented, with about 30 outlets.

HOZ has South Korea, Chinese designers, Spanish designers R & D team to make products, register the national patent which has increased, and the person in charge has also displayed the patent book of 5.5 centimeters. The 5.5 centimeter is based on human body function. This height is safe and healthy, and there are more people who like it.

In addition, it indicates that a series of development will be carried out for products, which can be said to be the first product in this industry.

Increase from inside to outside and increase in the whole range of shoes will become an independent brand in the future.

At present, shops in China will not be particularly large, with more medium-sized stores, smaller shopping malls, less than 50 square meters of shops, and more shopping centers as far as possible, with shops of about 60-80 square meters.

HOZ has been sponsoring the good voice of China since 2012 and has been stationed in the Chinese market for many years. From the sales situation in recent years, the growth of the year-on-year growth rate is relatively stable. In recent two years, there has been no rapid expansion, mainly in the aspects of construction, products, suppliers, processors and so on. The quality of the shop is much better. The annual sales volume of a single store is 5 million. It is steadily increasing and the scale will be bigger and bigger. It will be adjusted at the provincial level. This year, we will make an adjustment to the big market, develop it in the market place, give profits to the franchisee, and have a very strict control over the site selection.

HOZ responsible person in the world clothing shoes and hats net interview also said, to participate in the CHIC exhibition, is also mainly want to interact with consumers, the first few results are good, so at the same time also can promote the brand; in addition to participating in exhibitions and sponsorship variety shows, the company will hold a large-scale investment promotion conference, and will carry out tours around the country, and some public welfare activities; in addition, in the promotion, "Miss China", "China good voice" and other film sponsorship, and some time ago also sponsored to participate in the October Beijing Longteng elite international model competition.