How Does Psychology Play A Significant Role In Clothing Sales?

In the process of clothing sales, most salespeople can notice the shape of the customers, and they can also explain the quality brand of the clothing patiently. However, in daily life, I find many salesmen and even the shopkeepers will overlook an important clothing sales skill, that is, people's pursuit of a way of life. If we can grasp this point in the sales and store layout, we believe that the sales of clothing will surely be improved.

The way of life is usually expressed in three ways, one is the present, one's own.

Immediate achievement can be achieved immediately.

The other is the future of others.

Yearning for it and working hard to achieve it.

There is also a common, once.

Sometimes I will taste the experience.

In fact, these three factors affect many consumers' behaviors.

There are many perceptual factors. People often rely on perception to feel happy and happy.

Perception is actually perceptual knowledge.

Sensibility is a key to impress the minds of consumers. It comes from a certain scene of life, or a memory or even a dream.

In clothing sales, the way of life as a marketing tool and materialized on clothing is unexpected or even blank in the past marketing research.

Because of the desire to buy from the perception, it is often unknown to outsiders, but it often happens in daily life.

This will happen even more when choosing clothes.

A self-made billionaire, out of nostalgia and perception of the past, may choose a rough coat or even a straw hat, and a poor boy who is starting a business may choose a luxury brand suit.

In fact, they all want to satisfy their yearning and recollection of a way of life.

It's like a man in a famous suit wearing a golden eyeglasses to drive on the side of the road.

"Perception" is a psychological phenomenon peculiar to human beings.

The level of consumer psychological needs is different.

Some people have "self actualization", others want to "self actualization".

But in any case, the perception of different lifestyles has different consumption behaviors.

It seems that there will be a special discipline of "clothing marketing psychology" in the near future.

In order to display the best image of the product to customers,

Attention should be paid to store decoration.

Different kinds of clothes are equipped with different lifestyle pictures.

Even the sunglasses on the stalls should be on the top of the glasses, which is a picture of a beautiful woman on the beach or a person who drives a speedboat. In fact, consumers who buy such sunglasses can hardly go to those places for vacation.

Cars and beautiful women with sunglasses want to let consumers perceive a way of life, thus creating a desire for consumption.

The level of income determines the different consumption patterns and consumption psychology.

In fact, it is the perception of different consumer groups to different lifestyles.

Just like the people who have just met the food and clothing and the economically prosperous people will have different pursuits and yearning for the opposite sex.

Those who have just met the food and clothing are seeing the opposite side of the opposite sex, while the affluent people see the opposite side of the opposite sex.

The different perception determines their different choices.

And materialization to clothing, promotion and discount to make up for the gap between them, so that it is possible to choose a commodity at the same time.

A girl is always weak, but she yearns to live near the sea, and is still a villa, because her heart has a vague picture of the sea.

It is even possible to meet the beloved man at the seaside in a dream.

She may use her whole life to realize her dream of having a villa on the beach.

The quality of clothing is of importance to the sales of clothing.

But this attribute only changes the quality of life, and the emotional attributes of products change the way of life.

The advertising word for the seven brand of men's clothing is: "men are a little bit ruthless for themselves!" satisfying men's desire to conquer and eager to succeed or struggling in a particular environment. Obviously, they are dressed in the clothes of Le Louvre Museum in Paris.

More attractive temptation.

So there are a lot of young men wearing seven men's clothes and a cool face.

Although the seven men's men are overspending, they have a lot of budget.

When considering the quality of clothing, consumers are always critical and sensitive to price.

When it is induced by emotional attributes, the price is not considered.

I saw such a big sister selling clothes at the big alley in Tianjin. It not only talked about the style, quality and brand of clothes like other salesmen, but said, "sister, you will definitely get more attention than others when you wear this dress to work."

It's no match for this coat! This object wears it! "" Grandpa, you wear this dress really like an old Red Army. "

This elder sister sells more than just clothes, but more describes a scene that makes consumers feel satisfied.

There is also a consumer who sometimes chooses goods that are totally unnecessary.

For example, people in the desert area to buy a bathing suit are actually not for swimming, but to realize their inner perception.

It really happened in foreign countries. A very creative man dug a hole in the front of the door and poured the sand in it.

Beside the chair, I invited my wife to lie beside him in a swimming suit.

The two of them felt very happy. This behavior was a sensation in the local area.

A certain consumer may not have the chance to wear a windbreaker at all, but he may choose a windbreaker with the same style worn by a brother in Shanghai.

Because it is a kind of yearning for him to feel the desire to consume in the way of commodity when he can't get what he wants.

In fact, it is a psychological need of "self actualization".

Some people tend to buy many clothes that they do not need because they yearn for a certain way of life.

Maybe after buying, I don't understand why I buy these things.

Such consumers are actually many in reality. They are wrongly summed up as "Shopaholic", but this is not the case.

This is an "unconscious need".

it seems

The factors of perception are not only the price and quality, but also the way of life.

The lifestyle of developed and developing countries determines consumers' different shopping psychology.

China's current situation is that it has developed countries, developing countries and consumers in the third world at the same time.

So it is very normal for Chinese consumers to have several different consumption psychology at the same time.

Many well-to-do people will often visit two yuan merchandise stores, and those who have just arrived will also choose some high-end consumption.

Because they all perceive a way of life that they yearn for or have deep inside.

A low income person may buy a bottle of Wuliangye. Although he drinks in a dilapidated room, he will have a celebration atmosphere that corresponds to his perception.

When Zhu Yuanzhang became emperor, he did not forget the Pearl emerald soup made by tofu and vegetable leaves, which showed that different people might have the same material and psychological pursuit.

Sensibility is materialized on commodities in lifestyle.

No matter where, people who meet different places of consumption are different.

But when clothes enter the store, they will be separated from the outer garment of the life scene, so consumers will feel different ways of life by heart.

But clothing must provide a sense of lifestyle attributes, so that we can impress the minds of consumers.