Tianhong Shopping Center Fully Launched "Internet +" Is Very New.

Tianhong official APP "Rainbow scarf" as the commanding role of the whole channel strategy of the rainbow, officially released and recommended.

China Securities Daily reporter understands that the official rainbow APP scarf is located in the localized consumer service platform. It connects customers and connects the backstage, leading the member center, marketing center, big data center, all channel sales center and traffic center, and exports 4 core functions: shopping platform, marketing center, member alliance and local life.

Compared with other retail APP, the main difference between the "Rainbow scarf" is based on the local business circle, based on the store / counter O2O, to do the breadth of depth first.

According to the different scenarios of users, we can eliminate the pain points of local consumption, connect community life services, and provide more convenient and better life solutions for local customers.

After the first pilot in Shenzhen in August this year, it was popular with consumers.

In order to achieve different physical stores, Tianhong has achieved an average of 20% of the instant consumer content in the original store through the mobile Internet, shopping center experience and lifestyle editing, and the proportion of instant consumer content in the new store has reached 35%.

While the pformation of department stores is at the same time,

There is also one big and one small format -- shopping centers and convenience stores.

Shopping center is one of the main development formats of Tianhong in the future. It has opened 3 stores, and has been preparing new projects in Suzhou, Jiangxi, Yingtan, Jiangxi Nanchang, Guangdong Foshan and Guangdong Shenzhen in Jiangsu, which will open up new cooperation for the existing suppliers of Tianhong.

In addition, rainbow has vigorously promoted since 2014.

Upgrading, through the "sourcing" and "strategic cooperation" to create a leading global supply chain system.

At the same time, through the application of big data, we will promote C2B flexible supply chain, achieve full channel inventory management, promote supply chain finance, and provide financial solutions for suppliers.

Gao Shulin said, "rainbow."

"Strategy will achieve four" different ", that is," different "shopping scenes," different "mobile channels," different "physical stores and" different "supply chain.

Returns "O2O" shopping scenes; entity stores promote mobile payment, realize PAD counters, while shortening the waiting time of customers, effectively avoiding the "run alone" phenomenon of counters; cross border e-commerce experience shops, allowing customers to touch and worry about buying global good products, and enhance the sales of existing imports of dutiable products; store virtual shopping on shelves, allowing customers to have more commodity choices; suppliers can also display more products in limited areas; "rainbow home" business selects supermarket products to meet customers' one-stop demand for life, booking distribution on demand, and delivering them within 2 hours, not only makes customers more convenient, but also makes sales of products more convenient. The shopping scene of customers in Tianhong full channel not only meets the customers' consumption under pure line and pure line, but also satisfies customers' online order, offline self promotion, online purchase - offline.

In order to create "different" mobile channels, Tianhong has launched "rainbow WeChat" and "Rainbow products" in the past two years.

Tianhong WeChat currently has more than 4 million members, and its monthly interactive membership exceeds 1 million. Every month, it will cooperate with branding partners to launch thematic activities according to the customers' lifestyle, and help brands achieve the sale of a single store in a few days.

Tianhong micro product adopts B2C2C's sales mode, and mainly promotes the selection of single product sharing and gift giving functions.

At present, the number of shopkeepers is nearly 50 thousand, and the selected items are sold for almost every second. The monthly growth rate is increasing rapidly. The sales performance has exceeded 100 million so far.