Exclusive Interview With Chairman Of Silvia Group: Feng Tao

2015 China International Textile and yarn Exhibition (Autumn), the reporter went to the booth of silyya group and interviewed Feng Tao, chairman of silyya group.

He said that sales of the company were growing rapidly. Our expectation for this product is not a technological revolution of small products.

Based on 100% natural bio based materials, it is a new type of textile fiber material with good absorbency, permeability and skin affinity, which is similar to the modal fiber in terms of strength and elongation.

The fiber has the characteristics of high strength and low elongation. Its dry breaking strength and wet breaking strength are increased by about 40% compared with that of ordinary biological short fibers. It can be widely used in the field of high count yarns above 80S, such as vortex spinning, siro spinning and Siro compact spinning. The price of the products is 5000 yuan lower than that of modal fiber per ton, and has a high price performance ratio.

"Jiser" is more flexible, lighter, brighter and more widely applied. It can dance with modal four characteristics.

Since its launch, its outstanding properties of high strength, super flexibility and silk like velvet have been generally affirmed by downstream customers, and won the "2014 China Textile Industry Federation's product development award". It has been selected as the popular trend of 2015/2016 fiber in China -- soft fiber.

Feng Tao, chairman of Silvia group

High performance, low price, create new market opportunities.

Reporter: "Yale fiber new product has just been listed in the spring yarn exhibition in March, and the exhibition hall has already seen the finished products in various application fields.

What is the importance of the new product?

Feng Tao: after the technological and technological revolution, the fiber can be built.

Lifting 35% - 40% will make fiber more valuable in downstream applications.

For example, most of the jeans used in the past were only modle, but modal price was very high, and the amount of imports depended heavily on imports. Therefore, the use of Mohr's high strength fiber was always constrained by price.

Now, the downstream companies will get better yields if they choose the fibers.

The industry is concerned about the choice of the market, and we also meet the requirements of the market through technological innovation.

Over the past six months, sales of the fiber have grown rapidly. Our expectation for this product is not a technological revolution of small products. Next, we will turn it into a new product, and also a new product of technology and a large scale of new products, so that the fiber can produce or achieve explosive growth, and create a new product consumption module in the system of bio based fiber.

Sillier, which has been developing for more than 4 years, has strong natural fiber properties and low cost, which is a strong market for biodegradable fiber. It is characterized by its low cost and biodegradability. Its properties are mainly manifested in strength. It can be close to or even exceed the strength of modal. It is a new product in the yarn industry of China.

The fiber strength, shrinkage characteristics, wear resistance and softness of the fiber were greatly improved.

At present, it has been successfully applied to five major fields, such as yarns, knitted, jeans, garments, home textiles and non-woven fabrics, and can play its unique advantages in all fields, and bring benefits and convenience to the production and use of products in this field, especially in the application of cowboy series.

Therefore, due to the change of this index, the fiber has been replaced by cotton in the home textile industry to replace the past.

Even replacing Tencel products, these characteristics have opened up the market and formed new functions and values.

Through its technological progress and technological pformation, Silvia has made it possible for enterprises to continuously upgrade their products by creating new products, not only realizing their own development, but also providing innovative services for downstream industries.

We hope that through the development of new products, the Chinese textile industry can go to the advanced level of foreign countries through better innovation, take a new road of innovation and development, and also hope to achieve mutual help and win-win through technical cooperation with all sides, commodity cooperation and market cooperation.

Technological revolution, product innovation, conforming to the development of industry

Reporter: in the current overall economic slowdown, what do you think is the biggest difficulty? How do you deal with it?

Feng Tao: the difficulty of making fiber is too far away from consumers. It is a long time and cost for moder to go to the market, and so does tenth.

China's products must have good product characteristics. Secondly, we should take the road of brand development. Our participation in this exhibition is to make use of the new mode of fiber promotion, investment and consumption market.

Second, communication with consumers and manufacturers is also important.

The marketing of new fiber has a growth curve and marketing mode different from conventional products. The first step is to push yarsell fiber into the yarn segment.

For example, our downstream customers use our products to replace modle to reduce their cost. The yarn produced is no different from that of modal. This proves that the yarcel fiber is not only an ordinary bio based fiber product, but also a valuable new product.

In cowboy fabrics, through repeated tests, adjusting the elongation and adjusting the strength, according to the specific micro needs of manufacturers, the 5 types of products are differentiated.

Whether denim or clothing fabrics, we have better parameter indicators.

We are producing a user product, we will let users realize that they can also make the bio based fiber service so fine.

Therefore, when we enter the clothing industry, we will apply for the products to make the labels recognize the products of the company. It is just like accepting modal and Tencel to create a beautiful feeling.

In the future, there is still a lot of room for the market segmentation of bio based fibers. Not only the fiber can be made, but other bio based fibers can also be used for market segmentation, including non-woven fabrics. Therefore, we believe that the development of fiber has this pattern.

Before that, we attached importance to making the fiber do not attach importance to making the brand, doing the industrial chain, and doing the interaction with consumers. This is the defect of our manufacturing industry in China. With the development of the market, we slowly replace part of modle, our right to speak will gradually improve, so that Chinese consumers will know how to consume fiber.

This is a different feeling for customers who contact Germany and Italy.

The elegant fiber is a good appeal to consumers and a consumption mode. It is the enlightenment to consumers, so this is the next thing we need to do a lot.